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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
Leveraging AI-Driven Insights to Maximize Engagement and ROI Why Gifting in ABM?ABM strategies have evolved beyond digital engagement, with direct mailing and gifting programs becoming essential tools for creating memorable, personalized experiences for high-value accounts. However, marketers must ensure that their…
Did you know 6sense published a magazine? On real, live paper? There are only about 100 copies left if you want to get your literal hands on one. As part of the launch of Intelligent Workflows, we produced and printed a 32-page, B2B marketing "lifestyle magazine" called The Opportunity. The inspiration for it was: What…
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In today’s zero-click world, traditional digital advertising playbooks fall short. B2B marketers need campaigns that capture attention across channels and tie directly to account engagement and revenue outcomes. The key to success is a strategy that blends ABX principles with smart channel choices and relentless…