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Hey All! Will Lyon from 6sense here. I oversee our Vertical and Segment Marketing function and I am excited to show you the 5 step process we took to launch a vertical specific 1:1 campaign across 18 accounts! Here is a deck to take you through how we thought through the strategy, executed and measured success.…
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Siloed teams sink campaigns. When marketing and sales run uncoordinated plays, you get chaos, missed signals, and mediocre results. This session breaks down the 6sense playbook for integrated campaigns that actually deliver. Learn how to align teams from day one, pick channels based on data, orchestrate everything through…