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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
Across several 6sense surveys over the past year, we have been asking marketers and sellers how their companies are doing financially. We’ve been surprised to find that what you all are telling us doesn’t seem to match what we hear in the news everyday. And, we’ve uncovered a number of factors that seem to influence how…
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In today’s zero-click world, traditional digital advertising playbooks fall short. B2B marketers need campaigns that capture attention across channels and tie directly to account engagement and revenue outcomes. The key to success is a strategy that blends ABX principles with smart channel choices and relentless…