The most recent content from our members.
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
New to 6Sense and inherited it at my new company. I’m looking to understand how others use 6Sense’s scoring model (Awareness, Consideration, Decision, etc.). Are you passing 6Sense scores directly into SFDC to mark an account as MQA, or using them as one datapoint in a broader scoring model with additional criteria? We’re…
I was so busy recovering from the launch of the brand new Sales Certification last week that I forgot my monthly reminder that your Model metrics report refreshed on Sunday (the 3rd of the month, as it refreshes on the 3rd of every month). If you are not sure why, see my post entitled: Why you should share your Model…
Customers subscribed to our Advanced Package, which includes the predictive model, benefit from accessing data that illustrates the progression of accounts in their targeted buyer's journey for their prioritized product(s). Within our extensive customer base at 6sense, numerous organizations have found value in utilizing…
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Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, will delve into the latest insights from the 2025 B2B Buyer Experience Report. Don’t miss the surprising truth from 4,000 B2B buyers about GenAI, research, and what actually drives deals — and, most importantly, what it…