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🎥 Using AI to Scale Your Account Follow-Up: Webinar Recap & Recording
In a webinar session earlier this week, Michael Brown, Head of Global Business Development at Reltio, and @Chris Dutton, VP, Marketing Operations and Demand Generation at 6sense, shared the why and how for using AI to scale your account follow-up. Listen in to learn: Benefits of using an AI email assistant like 6sense's…
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How to Read Results in CE & Optimize your Future Campaigns!
We’re here to talk to you about reading results in Conversational Email and how to use them to optimize your strategy! First, let’s start with the basics. Under Insights, you’ll see a report that shows the full funnel of conversations started all the way to qualified (hand raiser). The chart below demonstrates which each…
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Engaging other internal team members to submit CE Campaign Ideas?
Although we typically see 1-2 main users managing CE, it's always best to build out more use cases leveraging other individuals on your team. Here at 6sense, our internal teams have the ability to submit campaign ideas to our marketing team to use in Conversational Email. We use a detailed Project Brief to get this process…
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Ultimate Guide to Conversational Email
Hi Rev Heads! Did you know we have a neighborhood for Conversational Email? Whether you're looking to educate yourself on what CE can do for your team or you have questions about getting started or best practices, we have you covered. 🏃🏃♀️🌆Head on over to the neighborhood and interact with us! And check out our latest…
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The "Awaken the Dead" Playbook
Dead/lost opportunities are often times low hanging fruit in terms of quickly generating pipeline. The problem is Sales has too many competing priorities to make the time to properly nurture and engage contacts from these accounts. Conversational Email can help with that. In the words of Sarah Higgins, Global VP of Field…
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The No 6QA Left Behind Playbook
In their first year as a customer, Vendavo generated 33% of Marketing closed/won pipeline with Converational Email. How'd they do it? They set up a CE campaign to engage contacts at unowned 6QAed accounts and follow-up with MQLs not yet contacted. If you have tons unworked 6QAs, untouched MQLs, or PQLs collecting dust,…
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KBX Logistics Sees 318% More Pipeline in Just One Quarter with 6sense
KBX Logistics, a subsidiary of Koch Industries, has grown from a small cost-center mentality as a shipper to a top 10 player in the third-party logistics (3PL) industry. The full 6sense platform has helped further transcend KBX's growth, bringing in impressive results in just one quarter such as: 504% increase in average…
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Why and How to Use Email Validation
In a recent post, I shared why email data providers and email validity platforms are crucial to maintaining the accuracy and effectiveness of email execution channels. Today, I want to discuss why and how we use email validation in our own marketing execution (through both Conversational Email and Marketo). 1. Enhanced…
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An Introduction to the World of Email Validation
Navigating the Waters of Email Validation: Ensuring Deliverability and Database Integrity Hey there, fellow Email enthusiasts! Today, we're diving into the realm of email validation, a crucial process in maintaining the accuracy and effectiveness of our communication channels. Whether you're a seasoned pro or just dipping…
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March 2024 Product Release Updates
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: Rev AI for Marketing Platform Services Automated Email Notifications for Daily Synchronization Delays Primary Admins will now receive an automated email notification when there's a delay in daily data…
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Welcome to the Conversational Email Neighborhood!
Introducing the Conversational Email Neighborhood, featuring categories specifically for getting started with your programs, managing them, and making them successful long term! What to Expect: Best Practices Tips and Tricks Playbooks More on how 6sense uses CE Expert support from SMEs Join us and let's grow together! 🚀
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CE AI Prompt
Hi all, working in Rev Ops I look after the CE tool and very excited about the potential this tool has. The challenge I encounter is that I have updated the knowledge base with content for multiple product groups. I noticed that if I don't specify the content I want the AI writer to pick from, it will just mix it all…
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Creating an Ongoing Process for CE Campaigns
Internally at 6sense, we have enabled our teams to understand and learn not only the value of CE but the process to get a campaign launched. In order to maintain a successful program, there needs to be a continuous process in place to easily get campaigns launched. Here is the general process we use internally. Feel free…
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2 Things to Try After Your 1st 30 days in CE
You’ve gone through onboarding, you’ve trained your sales team, you sent out a campaign and are maybe working on a 2nd or 3rd. The results are hopefully flowing in and you’re starting to get hand raisers who want to speak with your sellers! If you’re at this point in your Conversational Email journey, it’s time to start…
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How to Update SFDC Campaign Member with Conversational Email Status using Marketo
Here internally at 6sense, we track the progression of contacts/leads from Conversational Email (CE) Campaigns within SFDC campaigns. Although CE pushes CE status to contacts and leads in SFDC, we have found it easier to use a trigger in Marketo (or your own MAP) to not only add contacts/leads to SFDC campaigns for CE, but…
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3 Things to Check out before Campaign Launch
There are a few key steps to take before you launch first campaign. Let’s discuss them below! Setup your Teams: This is where you need to define your CE team and your Sales Team. Sales Team are the users who will be looped into the qualified conversations with a lead/contact. CE Team (Under Manage Team) are going to be the…
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TLDR on CE for Sales Reps
Are you an AE or BDR that has been told your marketing team is going to be using AI to generate leads for you? If you've been sent a long email or slack message about 6sense Conversational Email and just thought.... “Too Long Didn’t Read” then this article is for you! What does having Conversational Email mean for ME?…
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🎥 Customer Story Hour ft. Harri - Leveraging Conversational Email
The first Customer Story Hour of FY25 featured Harri's Christine Rochelle, Director of Demand Gen and Content Marketing, and Sarah Higgins, Global VP of Field and Marketing Ops. This lively session featured conversations around: Setting up Conversational Email Using AI in email marketing and upsell campaigns Optimizing…
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Best Practices for Using the AI Writer
Add Training Content Our AI Writer is optimized for writing B2B marketing and sales emails at this point in time. To train the AI Writer on your company's factual information ("Inspire content"), we recommend uploading documents like case studies, product overviews, one-pagers, blog posts, and white papers. The AI Writer…
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Preventing Email Overlap
You're reaching out to your prospects through your SEP… and through MAP… and now we're introducing CE! Take a look at the attached guide for information about streamlining your email communication and preventing email overlap. This guide includes information about: Creating/leveraging fields in your systems to track email…