G2 tries out CE!

Laurel Slutsky

I wanted to share this thoughtful piece put together by Robin Izsak-Tseng, former VP of Revenue Marketing at G2, who tried out CE and saw great success. Hoping some of our new customers can take a few tips from this!

The "TLDR" on the main reasons it worked:

1. Guardrails: They started with 3 clear (and very different) use cases
2. Focus: We had a theory that engaging prospects when they had real momentum would work (it did)
3. Goals: We knew how to track & report the impact to the business

Check out her full post here!