An Introduction to the World of Email Validation

Laurel Slutsky

Navigating the Waters of Email Validation: Ensuring Deliverability and Database Integrity 

Hey there, fellow Email enthusiasts! Today, we're diving into the realm of email validation, a crucial process in maintaining the accuracy and effectiveness of our communication channels. Whether you're a seasoned pro or just dipping your toes into the world of digital marketing, understanding the ins and outs of email validation can significantly impact your success on Conversational Email. 

But before we talk through email validation, let's delve into the key differences between an email data provider and an email validity platform within the context of our discussion. 

  

Data Provider: 

A data provider, such as 6sense, plays a crucial role in sourcing and aggregating email addresses from various sources into one single platform. Here at 6sense, we also combine this data with rich account information like anonymous web visitors and intent. The primary focus is on gathering comprehensive email and phone lists that encompass a wide range of potential leads and contacts. 

To summarize, the role of a data provider includes: data aggregation, data quality, and data enrichment. 

Email Validity Platform: 

On the other hand, an email validity platform focuses specifically on ensuring the accuracy, deliverability, and legitimacy of email addresses within a given dataset. Their core objective is to identify and eliminate invalid, fake, or risky email addresses, thus improving the overall quality of the email list. 

To summarize, the functions of an email validity platform include email verification, risk assessment, and actionable insights and recommendations. 

Email data provider = focuses on gathering comprehensive datasets. 

Email Validity Platform = specializes in refining and enhancing the quality of those datasets by ensuring the validity and deliverability of email addresses. 

Together, they form a robust ecosystem for effective email marketing and communication strategies. 

By leveraging both the capabilities of an email data provider and an email validity platform, businesses can maintain high-quality email lists, improve deliverability rates, and enhance overall engagement with their target audience. 

So, what exactly is email validation? In a nutshell, it's like a digital gatekeeper that checks the legitimacy and deliverability of email addresses. Imagine it as your personal bouncer, making sure only the right guests get into your party (or inbox, in this case). At 6sense, we pull in new records from various sources like 6sense  Orchestrations or Sales Intelligence, event list uploads, webinar attendees, form fills, LinkedIn Sales Navigator, and sales lead generation. These diverse sources enrich our database, but they also bring in a mix of valid, invalid, and potentially risky email addresses. 

  The primary goal of email validation is simple yet crucial: to enhance the quality of our email data and protect our sender reputation when running Conversational Email Campaigns (and even our Marketo campaigns!). By identifying and eliminating invalid or fake email addresses, we ensure that our messages reach the intended recipients, boosting deliverability and maintaining a positive sender reputation.