Metric(s) Monday: The ✨magic✨ of auto-fill

Hey everyone, we're excited to have our Research Road live on RevCity! If you missed our announcement post, check it out here. But in this post, we have some business to attend to. Today is what we’re calling “Metric Monday” — the day of the week where we’ll be sharing stats from our primary research and occasionally the research of our industry peers.

Today, let's talk about auto-fill. 

We did some research on what people are saying about how auto-fill is working for them. While there are differences in the way it functions for some, it's clear that across all existing research, auto-fill is a game-changer.

What are the benefits of auto-fill? Overall, people are experiencing:

Higher conversion rates: 

• A study by Formstack found that conversion rates increased by as much as 189% when autofill features were used.
• Zuko Analytics, on their end, found that for those who use auto-fill, the overall completion rate was 71% while for non-users it was 59%.
• Chrome suggests a 25% increase in form-completion when autofill is utilized.

Less effort:

• Users who have auto-fill enabled complete forms up to 12% faster than those who don’t use the feature.
• Google found that users completed forms 30% faster with automated form-filling activated.

Improved accuracy 

Auto-fill may reduce errors in form filling by up to 80%

@Kerry @Allie Gollner