Introducing 6sense Research

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It is still sort of unusual for a software company to have a function devoted to primary research on the marketplace of B2B buyers and sellers, but we are here and grateful to have the opportunity to share with and learn from you all.

Here’s what we do and how we approach our work.

The 6sense Research Mission

• We apply objective statistical analyses to primary research to deliver insights to guide B2B revenue teams to more effectively plan, execute, and measure their go-to-market strategies. 
• We will always present our findings with a thorough explanation of what they mean to you, the revenue professional.
• We are committed to providing research that reveals the current practices of real B2B revenue professionals and B2B buyers – and illuminates how and why those practices change over time. We deliver our insights with no hidden agendas.

Our Values

• Empowerment: The questions we ask and investigate are guided by subjects that are intended to pave the way for innovative and effective B2B practices. 
• Integrity: We care about what we do and how we do it. We follow the strictest ethical guidelines and apply them to each step of every research project we do. 
• Statistics-led: 6sense Research uses statistics to uncover meaningful insights hidden below the surface of most analyses. Every finding that we publish is tested by statistics.
• Data-driven: Whether it's from primary survey research, interviews, data extracted from our platform, or simply retrieved from reliable sources across the internet, all findings are based on real B2B professionals practicing in the field today. 
• Objectivity: We tell valid interpretations of the data and we don’t hide the findings that counter our expectations. 
• Accessible: Our research is available to all people and is intended to provide a universal benefit to all B2B revenue teams.