Worth translating targeted keywords in 6sense to other (non-English) languages?

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Taylor Matysik
Taylor Matysik Posts: 46 ✭✭✭✭✭✭
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Wondering if anyone has experimented or currently translates keywords in 6sense to other languages (other than English) OR if anyone knows if 6sense does this automatically (similar to Google ads) — where keywords searched in another language would tabulate up to its English equivalent when viewing the Account Details Page either in the ABM interface or in Sales Intelligence?

If not, is there anyone doing this and seeing it be successful for their teams internally.

I'm curious if it would be worth the effort to do this and if 6sense can accommodate keywords in non-English?

We do run some ads for some of our solutions in non-english language (e.g. Japanese) and have had some improved success rates, curious if this would be worth it at the keyword level.

Any insight from the community or 6sense folks appreciated!

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  • Lara Lauter
    Lara Lauter Posts: 1 ✭✭✭

    6sense doesn’t translate keywords, but since most online content is in English, it’s actually not a big an issue. When we first set up 6sense, we translated many keywords but some time ago our CSM shared a keyword report that showed only a few of the translated keywords were actually being searched.

    Now, we only translate the most relevant keywords—maybe 5 to 10 per language. I wouldn’t put too much focus on this step.

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