Question about "impact rate"
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Rachael Taylor
Posts: 2 ✭✭✭
Hi there-
I am trying to determine the impact rate for a highly targeted, short-lived display ad campaign that we recently concluded. Based on the numbers shown in the attached screenshot, would the impact rate be 0.66% or 66%? I'm just not sure if I'm supposed to multiply impact rate by 100 or not. 0.66% seems awful low. Any advice here?
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It would be 66%.
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