'Tis the season for Annual Planning! Here's some resources to help you out!

Annual Planning is so often an *eye roll* moment for most marketers:
-it is time consuming
-you build it to share with the board, but never really look at it again
-it doesn't really provide the marketing team with guidance for the coming year
-your executive team is going to derail you with requests anyway throughout the year, so why bother?
If any of that sounds familiar (and we're sure it does), check out our latest guide for annual planning, to help make it an actionable exercise that truly aligns the organization around marketing's plans, make sure marketing is supporting the topline business goals, and provides focus to the marketing team to hit their goals in 2025!
Check out our (ungated!) guide today:
Want more? Sign up for our workshop series for more step-by-step guidance on how to go about it:
Good luck and Happy Planning!
Comments
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@jfewlessInverta Love this! Thanks for sharing!
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@jfewlessInverta It still throws me off when I click a CTA and I don't have to fill out a form. I love it.
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Well, if you subscribe to Kerry Cunningham's research over the last two years (which we absolutely do), gating is a thing of the past! It doesn't accomplish what it used to. So let people engage with your content and they will reach out when they are ready!
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Love this!
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