🎥 6th Street Live Recap & Recording - LinkedIn Ad Performance [2/22/24]

Thanks to @Adam Kaiser and @Eric Wittlake for an awesome and interactive session!

If you have any follow up questions, please leave them below. 🤩

Timestamps:

20:16 How did you come up with this 6s for 6s list - Accounts that visited these pages?

21:45: Is your master list the static CSV to run against your dynamic segment your are running in LinkedIn?

22:33: Is the LinkedIn audience network enabled in this setup, or are you serving on LinkedIn only?
24:02: How do you measure if those were quality website visits? Custom dimensions?

25:27: Do you prefer native form fills or sending to your landing page?

26:51: Do you use maximum delivery, or manual bids for these plays?

27:32: For play 3 - Do you have what the estimated audience size was with Segments + Job Functions?

27:53: is a conversion defined as a form fill or who had visited the landing page

28:37: I've noticed lighter creative tends to do better on LinkedIn. Did you have this set for even rotation for a time to test?

29:57: Do you do any remarking campaign to these top of funnel campaign?

31:39: Do you also have multi-attribution tool to prove the ROI for top of funnel campaigns?

33:25: Is there a recommended daily budget?

36:02: What are your tactics to improve quality score?

38:27: How often would you swap out the creative? Or would you measure ad fatigue by dropping ctr and high frequency?

40:20: Do you have stats on what creatives work best size. wise?
41:26: How do you mitigate bot webpage traffic?

44:02: Do y'all use LinkedIn for bottom of funnel as well? If not, why? If so, what major differences are there in your bofu vs tofu approaches?

46:40: Is there a frequency number for vídeo fatigue?

47:21:  We're seeing a discrepancy in Accounts reached between segment reporting LinkedIn native reporting. Is this common? For example: we see ~1,000 accounts reached in LinkedIn but only 184  accounts reached  by LinkedIn campaigns in our segment reporting.

48:33: How many accounts should be in the segment to see "real" results?  100?

50:37: When an account gets to pipeline what do you use to present to leadership when demonstrating effectiveness of campaigns. Also do you prefer a certain attribution when looking at pipeline or do you lean on influenced pipeline?

52:56: Thoughts on video ads on LI?

54:25: How do you control the frequency under ~4? I’ve synced segments over to Linkedin and I sometimes get 20.

54:57: How do you do 1:1 when there are contact minimums on LinkedIn that are likely higher than the folks you are targeting at once company?

56:28: Is there a recommended number of people to target in a campaign and does this vary by US verses EMEA