Wednesday Wisdom: How B2B Revenue Teams Understand Prospect Behavior (A Report)

Options
saraboostani
saraboostani Posts: 318 6senser
in Research Road

Hey all,

Last year, 6sense Research surveyed 169 B2B practitioners to explore the tools and signals they utilize in understanding their target accounts and buying groups. This year, we've expanded the study, receiving just under 700 responses from B2B professionals and incorporating additional survey questions. Currently, we are in the process of analyzing this data, and we will be sharing a report with the results in early 2024. In the meantime, we invite you to explore our 2022 report. It will be super interesting to see if there are changes in how B2B revenue teams approach prospect identification, the tools they employ, and the challenges they encounter.

In our 2022 report, you'll find stats like:

  • Only 26% of organizations surveyed de-anonymize anonymous web traffic
  • 27% of organizations rely solely on individual-level signals
  • 39% of organizations do not treat multiple MQLs differently than a single MQL

Take a moment to read through it, and we'd love to hear your thoughts in the comments below!

https://6sense.com/resources/pdfs/how-b2b-revenue-teams-understand-prospect-behavior

@Kerry

Tagged:

Comments

  • Kerry
    Kerry Posts: 134 6senser

    This group might find it hard to believe that most of your peers and competitors do not know who's on their websites anonymously. But, it's true. If you're here, you're a customer of 6sense and have a big advantage over those who aren't. Make sure you're talking with us about maximizing the impact of that difference.

Categories