Target List Housekeeping/Optimizations

Jennifer Wells

I had a question about some house cleaning/optimizations around lists.

 For individual accounts, what is the threshold for Impressions before we should cut them from our target list due to non-engagement/non-activity?

The situation is we are expecting a new list from sales that will go into a Pre-Suspect list associated with an awareness campaign. I see many accounts in the current list with X,XXX – XX,XXX impressions and either 1 or no clicks. The goal for this target audience is visits to key pages on the website. I would like to clean out the accounts where we are spending money but producing no action in order to make room for this new list.

 The new list is ~600 new accounts.

 Is this a good housekeeping activity? 

@Stephanie Davis (6sense)