6sense Empowers Lily AI’s Go-To-Market Teams to Prioritize, Operationalize, and Win

Grace Gagnon

Before using 6sense, Lily AI realized their Salesforce database lacked many accounts that fit their ideal customer profile (ICP), had poor ICP accounts assigned to sales, and contained accounts not accurately segmented or prioritized.

Jessica Brandt, Director of Demand Gen at Lily AI, solved these challenges with the help of 6sense Revenue AI for Sales.💡

Since implementing 6sense in May 2022, Lily AI has seen success in the following areas:

• Accounts in later stages are 9.5x more likely to lead to an open opportunity within three months
• 18% of their CRM accounts are strong profile fit, resulting in 69% of won opportunities since using 6sense

 “I don’t rely on 6sense to tell me who our universe is. I rely on 6sense to prioritize and analyze the universe, and that’s critical because we need to focus on the right accounts and the right people at the right time,” Jessica says.

https://6sense.com/customer-stories/6sense-empowers-lily-ais-lean-sales-and-marketing-teams-to-prioritize-operationalize-and-win/