Turn Breakthrough Insights into Rewards: Publish a New Workflow and Earn a Gift Card!

bailey.booher@6sense.com

Breakthrough was packed with ideas on how Audience Workflows can help you multiply what matters - now it’s your turn to put those learnings into action!  

We’d love to reward you with a $50 gift card for taking the next step and publishing your own workflow! The gift card can be redeemed across many different vendors such as Amazon and Visa.

Here’s how to earn a gift card: 

1. Sign up to become a Luminary  

2.Publish a new workflow between now and January 31, 2026 

 3.Comment below before January 31, 2026 with: 

• What challenge you were trying to solve 
• How Audience Workflows helped you overcome the challenge 
• A visual of your Workflow!  

The format is your choice - feel free to get creative! You could record a quick video, share a screenshot, or any other way you want to showcase your workflow. The only criteria for you to earn your reward is that the workflow must be published between now and January 31, 2026. 

Need to refresh your memory on what was discussed during the Audience Workflows deep dive session from Breakthrough? You can find that here!  

For more inspiration, check out these amazing Breakthrough sessions from the Multiply Efficiency with AI and Workflows track: 

• Hyland's High-Impact Playbook: Automating Omnichannel Engagement with Intelligent Workflows and Email Agents
• From One-Offs to Always-On: How WatchGuard Scaled Success with Intelligent Workflows 
• Mimecast's Going Global: Intelligent Workflows for Advertising & Scalable Growth 
• Workflow Wake-Up Call: Veeam’s Guide to Engaging the C-Suite 
• From Signal to Scale: Portnox’s Intelligent Workflows Playbook 

Before publishing your workflow, don’t forget to run through the pre-publication checklist and run a preview!  

Let’s keep the momentum going and celebrate your wins! 

Wade Khalil

6sense Workflows is a very welcome addition—a true game changer! Before workflows, our marketing/leadgen efforts were somewhat siloed. Now, we can execute multichannel campaigns by leveraging other integrated digital tools. At the same time, we’re able to design and launch more targeted campaigns, guiding prospects through connected journeys—whether via display ads, email nurtures, or social integrations—all using an intuitive canvas.

Brandon McBride

@Wade Khalil Workflows are so much fun, too - plotting out the whole experience. I wish I had screenshots of the workflows I had built before the layoffs. First one's I set up were some 1:many workflows for always-on campaigns so that I could focus my time on niche campaigns that needed quicker response/turnaround.

samjhlee1890

What challenge were you trying to solve?

We needed a scalable way to orchestrate full funnel audience activation and progression across paid media, CRM, and MAP without over targeting or duplicating effort.

Specifically, our challenges were:

• Activating Target and Consideration audiences differently across LinkedIn, 6sense Display, and downstream systems
• Avoiding wasted spend on accounts or contacts that already had opportunities or were already in CRM
• Ensuring contacts without CRM records could still be engaged, enriched, and routed properly
• Maintaining clean handoffs between awareness, consideration, and sales ready motions while respecting title match logic and data quality

Prior to this, these steps required manual list pulls, one off logic, and constant monitoring across tools.

How did Audience Workflows help you overcome the challenge?

Audience Workflows allowed us to centralize and automate our entire go to market motion in one system.

Using decision branches, timers, and system integrations, we built a workflow that:

• Automatically routes accounts into Target or Consideration paths based on buying stage and opportunity status
• Activates audiences across LinkedIn and 6sense Display with controlled timing to prevent overlap and fatigue
• Checks for CRM presence, title match, and saved contacts before determining the next action
• Purchases and enriches contacts only when necessary, then syncs them into Salesforce and HubSpot
• Aligns paid media, MAP, and CRM so that BDRs see consistent, actionable audiences without manual intervention

The result is a self-governing, full funnel workflow that reduces manual work, improves data hygiene, and ensures the right accounts and contacts are activated at the right time across every channel. We aim to include the later buying stages soon.

Tina Ward

Workflows allowed us to address our challenges with manual processes that led to inconsistency with our sales outreach. Prior to workflows, our sales team was manually selecting prospects for email outreach and there weren't any consistent criteria in place to ensure we were adding the right prospects, at the right time, on a consistent cadence. Workflows allowed us to automate this process and ensure that we are consistent in our decision criteria. It takes the guesswork out and it makes our teams more efficient so we can focus more on our overall strategy and less on the day to day manual execution of our plans. We're looking forward to expanding on our first drafts to add additional branching and personalization down the road.

AmandaM

What challenge you were trying to solve 

Ensuring always on air coverage for our open opportunity accounts, while keeping in mind a tight budget. Working to get in front of those accounts that need extra engagement so they don't go cold. Providing air coverage for our sellers who may be focused on the later stage deals, especially at EOY with working to close.

How Audience Workflows helped you overcome the challenge 

Enable me to target and segment based on the opportunity stage and level of engagement from the account. Ensuring they are targeted with a lower funnel asset, at this stage we are using the recently released MQ. Giving key personas at these accounts an informative asset to keep them engaged. Additionally- we are able to remove them from the ad targeting if the opportunity closes or after 45 days of air coverage. Enabling us to control spend from a marketing standpoint.

We are excited to learn an iterate on this process. Considering moving accounts to a different ad creative or into an email nurture with valuable content- should they engage further from this air coverage. There are so many opportunities and it is easy to organize in this canvas.

A visual of your Workflow!  

CJ Gorka

What challenge were you trying to solve?
We wanted to automate routing for qualified, high-intent 6QA leads that had recently been researching our company so they could be engaged quickly and appropriately, while keeping the setup controlled since it was still pending approval.

How did Audience Workflows help you overcome the challenge?
Audience Workflows made it easy to route leads based on intent and qualification. High-intent leads flow into the AI email campaign, while the rest are held in a static Marketo list, giving us a low-risk way to test and scale once approved.

P.S. This was the first workflow I’ve created in 6sense. I loved how easy and intuitive it was to set up, and I’m excited to build more!

JT157803

What challenge were you trying to solve?
One critical technographic detail of our ICP includes the use of specific ERP platform(s), which our products integrate with natively. Our biggest challenge to executing a strategy resembling ABM is knowing, with a high degree of confidence, which accounts are in our TAM. Said differently, our biggest challenge was identifying the companies using our integration partner platforms and which of those companies are in or are approaching an enterprise buying cycle.

How did Audience Workflows help you overcome the challenge?
This workflow, while simple, allows us to segment accounts between our two ICPs. There is some overlap, but with different buying committees and stakeholders. This workflow also provides a technographically qualified seed audience for our LinkedIn advertising across funnel stages. (Absent is a TOF segment, which we configured manually to help conserve segment syncs.) We leverage these audiences by layering LinkedIn's native member-level targeting, allowing us to target the ICP-qualified contacts at these ICP-qualified companies. This eliminates wasted ad spend, increases efficiency, and helps lift downstream advertising KPIs.

Admittedly, this is our very first workflow and it is still in its infancy. We plan to expand this v1 with other actions such as segmenting for SDR cold outbound and pushing to 6sense's native display advertising. All in good time! :)

Lauren Triance-Haldane

@Wade Khalil @samjhlee1890 @Tina Ward @AmandaM @CJ Gorka @JT157803 Thank you so much for sharing your workflows here and providing the additional context around the challenges you're solving & how you plan to expand on what you've built so far.

These are some really valuable examples to share with other customers who are just starting out with workflows and looking for inspiration.

Many thanks to you all for taking the time to share your knowledge and experiences! 🙌

Claire Couch

Agreed @Lauren Triance-Haldane! Love these thoughtful examples and seeing your creativity and problem solving come to life @Wade Khalil @samjhlee1890 @Tina Ward @AmandaM @CJ Gorka @JT157803

Teodora Lyutova

I am new to workflows but did some in January to get the LDRs some hot contacts, for a starter

Lauren Triance-Haldane

That's great news @Teodora Lyutova! 🙌 If you could please post a video or screenshot of your workflow in this thread, as well as some additional details around the problem, solution and any results you've seen so far (if applicable) then we'll send the reward your way.

Tirupati Reddy Yeruva

Thank you to everyone who shared their impressive work and insights.

We are currently in the early stages of automating processes using Audience flow.

What challenge you were trying to solve 

• Automating the publishing of segments to destinations such as marketing systems and paid media, and pushing information to Sales CRM based on business logic and qualifying conditions.

How Audience Workflows helped

Although we are still in the initial phase, the POC indicates that the "Advertise to accounts researching top competitors and get into deals faster" play is on track for full automation and positive results.

• New opportunities have emerged
• Accounts are progressing from the Decision to Purchase stage
• Customer renewals have been signed

Here is a sneak peek at a high-level . I'm not sharing the full design flow here, but if anyone is interested in learning more, feel free to reach out to me.

Devra Phillips

Like many other organizations with 6Sense, we are simply in the beginning stage of just trying to use workflows. So here's a first attempt that we just published.

What challenge you were trying to solve 

• Taking a first step in using workflows utilizing our ICP. Previously we've been setting up individual segments for each our advertising programs so we've had numerous segments in play.

How Audience Workflows helped

With Workflows, we were able to create one segment based off of our ICP and then use one of the templates to create a simple 6Sense advertising campaign as well as include a synced Linkedin audience. We have branches for top of funnel ads and middle of funnels ads. We just published and launched the campaign so will be watching and optimizing over the next couple of weeks.

Christopher

We are building for a project called Sharper Edge with the intent of being really disruptive in the market. First, we had to solve three major problems revolving around fragmented intent, manual outreach, and alignment with the sales funnel.

Audience Workflows Outcome 1: Our intent data was living very far from sales execution. We were losing the "intent window" because of the gap between when intent data was manually processed, and when they were put into the proper campaign and sent to sales. Now this is all automated. We are currently working on SLACK/TEAMS alerts.

Audience Workflows Outcome 2: Sales reps were wasting 20% of their day doing generic prospecting. We want them striking when the iron is hot, and knowing WHO to reach out to. By merging the buy contacts with the bottom of the funnel, we now source contacts right when they're ready to be sent to sales. This way we've moved the conversation from WHO to HOW.

Audience Workflows Outcome 3: Traditional funnels treat everyone the same regardless of the velocity they're taking through the tunnel. This workflows uses TOFU/MOFU/BOFU identifiers to automatically place the customer in the proper campaign based on their journey. It even removes them once an opportunity has been created.

Message to sales: From now on, you're getting slack/teams alerts when your leads are ready.

The Iron is Hot: 6sense has flagged this account as BOFU (Bottom of Funnel). They aren't just 'aware,' they are actively in consideration.

The Who is Now Included: We've already enriched the data. Their contact info is directly in the account alert.

The Why is Clear: The alert will tell you exactly what they're searching.

By deploying TOFU/MOFU/BOFU logic, we transformed the funnel into an Autonomous Revenue Engine, or as they say in 6sense parlance: Rev City Baby!

bailey.booher@6sense.com

Thank you all so much for participating! I’ve absolutely loved seeing the creativity, thoughtfulness, and real‑world impact behind the workflows you all published. This community never fails to impress, and your submissions showcased exactly how powerful Audience Workflows can be when put into action. We're grateful for your energy, engagement, and willingness to share your insights with fellow RevHeads!