Wednesday Wisdom: The Emotions Behind B2B Buying (LinkedIn Article Rec)
Hi all,
This new piece from LinkedIn puts language to something that doesn’t get talked about enough in B2B: the emotional stakes behind big buying decisions.
Their concept of Buyability focuses on what gives buyers the confidence to move forward—not just that the solution will work, but that the decision can be defended if it doesn’t.
Really worth a read.
How to be Buyable in B2B: The Emotions That Unlock a $19Tr Category
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