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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
Hi all, looking to hear from revenue leaders who have expanded internationally. What tips would you give to someone else looking to do the same and why? Some food for thought: How did you adapt your product, messaging, and sales approach to resonate overseas? How did you identify and engage the right contacts in new…
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In today’s zero-click world, traditional digital advertising playbooks fall short. B2B marketers need campaigns that capture attention across channels and tie directly to account engagement and revenue outcomes. The key to success is a strategy that blends ABX principles with smart channel choices and relentless…