BDR/SDR

With nearly 40,000 customers and 80 products in their portfolio, Ivanti has established itself as an IT software leader since 1995. Some of Ivanti’s most impactful growth has come from acquisitions, which have resulted in growing pains around merging customer data. Learn how Ivanti uses 6sense intent data and account…

Hey all, Each year, 6sense Research surveys BDRs like yourselves about your jobs and to understand how things are going. We've accumulated a ton of insights from you all over the past two years and have been sharing them in our Research Road neighborhood. In these posts, you'll find our written BDR reports for 2022 and…

Hey all! On Monday, we started the conversation about our research on the BDR role. Today, we're excited to highlight our 2023 State of the BDR Report. Both this year and last, 6sense Research surveyed BDRs about their jobs and how supported they feel in their roles. In 2022, BDRs' answers to our survey quickly had us…

Hi 6sense/RevCity community, We are in the process of rolling out 6sense at Sift, and a great recommendation from our CSM is that we create knowledge check quizzes for some of the self-guided trainings. I'm wondering if anybody has an example that they would be willing to share with us, specifically for the 6sense for BDRs…

Hey all! If you followed along with our posts last week, you’ll know that perceived job support has some truly remarkable implications on BDR performance. When BDRs are… Well-informed about their responsibilities, Provided with the necessary resources to do their job, Aware of the value that leadership places on their…

I'm working on a set of micro-learning videos for our sales team. In one of them, I'd like to cover column setup. Which columns do your sellers find most helpful, and it what order? I'm going to share my thoughts below on the non-required columns. I invite you to correct me if you disagree. I highly encourage it, because I…

Happy (Metric) Monday, RevCity! Let’s chat about one of our faves in the biz: BDRs/SDRs 🙌! Both this year and last, 6sense Research surveyed BDRs about their jobs and how supported they feel in their roles. Both times, we found that support played a huge role in BDRs’ performance. In fact, the impact of BDRs' perceived job…

Julia Elmendorf, Manager of Sales Development at Ceros, shares how her team uses 6sense intent data to shorten their sales cycle. With 6sense, Ceros has created over 100 different GTM segments that have helped narrow down their ideal customer profiles (ICPs) and target accounts. This has led sales reps to conduct more…

LaunchDarkly, a leading feature management platform founded in 2014, leverages 6sense to unify GTM efforts with actionable insights and intent data. Tammie Larson, the company's Director of ABM and Integrated Campaigns, shares powerful advice for sellers: "Before engaging in any conversation, conducting a presentation, or…

i am trying to figure out how to automatically assign lead attribution (leadsource) to a lead 6sense recommends to contact via our persona? Our current process, BDR uses the 6Sense SI within Salesforce to research a hot account>>Based off a persona recommendation, BDR chooses a contact to add to Salesforce via LinkedIn…

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Hi! I could use some help with talking points. Is anyone out there using them today? Would love to better understand how others are designing and implementing them.

Hi - I've seen the 6S example of their Value Cards for your BDRs and the Value Card by persona but I'd love to see other companies' keyword framework breakdown for their BDR teams. I'm looking a matrix, BDR "cheat sheet," or really anything that is working for YOU! Thanks in advance!

6sense's SVP of Revenue Analytics, @Saima Rashid shared her thoughts about how to truly operationalize an Account Based Experience (ABX) program in a webinar hosted by Pavilion. IMHO this webinar is GOLD! My favorite line, "Ideas are great, but we will win or lose as companies based on how well we execute." Here's a handy…

Hey, RevHeads! Coming in hot with another Customer Story Hour recap, this time featuring hireEZ's marketing team members, @vuthai, Kat Hua, and John Andl. They covered topics including: How 6sense segments and keywords supported a successful ABM launch How team members across the organization use 6sense, resulting in…