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Wednesday Wisdom: 2023 State of the BDR Report
Hey all! On Monday, we started the conversation about our research on the BDR role. Today, we're excited to highlight our 2023 State of the BDR Report. Both this year and last, 6sense Research surveyed BDRs about their jobs and how supported they feel in their roles. In 2022, BDRs' answers to our survey quickly had us…
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SDR/BDR knowledge check quizzes?
Hi 6sense/RevCity community, We are in the process of rolling out 6sense at Sift, and a great recommendation from our CSM is that we create knowledge check quizzes for some of the self-guided trainings. I'm wondering if anybody has an example that they would be willing to share with us, specifically for the 6sense for BDRs…
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Metric Monday: Another Successful Outcome from Supported BDRs
Hey all! If you followed along with our posts last week, you’ll know that perceived job support has some truly remarkable implications on BDR performance. When BDRs are… Well-informed about their responsibilities, Provided with the necessary resources to do their job, Aware of the value that leadership places on their…
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6Sense Sales Intelligence Columns: What do your AEs/BDRs find most useful?
I'm working on a set of micro-learning videos for our sales team. In one of them, I'd like to cover column setup. Which columns do your sellers find most helpful, and it what order? I'm going to share my thoughts below on the non-required columns. I invite you to correct me if you disagree. I highly encourage it, because I…
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Metric Monday: Is More Training the Solution for Leveling Up BDR Performance?
Happy (Metric) Monday, RevCity! Let’s chat about one of our faves in the biz: BDRs/SDRs 🙌! Both this year and last, 6sense Research surveyed BDRs about their jobs and how supported they feel in their roles. Both times, we found that support played a huge role in BDRs’ performance. In fact, the impact of BDRs' perceived job…
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WATCH: Ceros Shortens Their Sales Cycle with 6sense Intent Data 📺
Julia Elmendorf, Manager of Sales Development at Ceros, shares how her team uses 6sense intent data to shorten their sales cycle. With 6sense, Ceros has created over 100 different GTM segments that have helped narrow down their ideal customer profiles (ICPs) and target accounts. This has led sales reps to conduct more…
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6sense Intent Data Supercharges LaunchDarkly’s Go-to-Market Strategy
LaunchDarkly, a leading feature management platform founded in 2014, leverages 6sense to unify GTM efforts with actionable insights and intent data. Tammie Larson, the company's Director of ABM and Integrated Campaigns, shares powerful advice for sellers: "Before engaging in any conversation, conducting a presentation, or…
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6sense Attribution
i am trying to figure out how to automatically assign lead attribution (leadsource) to a lead 6sense recommends to contact via our persona? Our current process, BDR uses the 6Sense SI within Salesforce to research a hot account>>Based off a persona recommendation, BDR chooses a contact to add to Salesforce via LinkedIn…
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Tell us about a recent B2B buying experience.
Click here to tell us what your B2B buying experience was like. $10 Uber Eats for participating, plus you'll be helping make the B2B world a better place! https://shorturl.at/egN57
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Talking Points
Hi! I could use some help with talking points. Is anyone out there using them today? Would love to better understand how others are designing and implementing them.
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BDR Key Word Matrix
Hi - I've seen the 6S example of their Value Cards for your BDRs and the Value Card by persona but I'd love to see other companies' keyword framework breakdown for their BDR teams. I'm looking a matrix, BDR "cheat sheet," or really anything that is working for YOU! Thanks in advance!
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🎥 Operationalizing Your Account-Based Experience [webinar replay]
6sense's SVP of Revenue Analytics, @Saima Rashid shared her thoughts about how to truly operationalize an Account Based Experience (ABX) program in a webinar hosted by Pavilion. IMHO this webinar is GOLD! My favorite line, "Ideas are great, but we will win or lose as companies based on how well we execute." Here's a handy…
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🎥 Customer Story Hour recap ft. hireEZ - alignment, ICP, keywords
Hey, RevHeads! Coming in hot with another Customer Story Hour recap, this time featuring hireEZ's marketing team members, @vuthai, Kat Hua, and John Andl. They covered topics including: How 6sense segments and keywords supported a successful ABM launch How team members across the organization use 6sense, resulting in…
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Custom Truck One Source Saves 738 Hours of Work with 6sense Conversational Email
Yep — you read that headline right...Custom Truck One Source saves 738 hours of work with Conversational Email. But that's not all. 😱 Just five weeks of using 6sense Conversational Email and Custom Truck has already seen: 132 qualified contacts $6 million in opportunity and pipeline 738 hours of work saved $1 million in…
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Prospecting Filters in 6sense Revenue AI for Sales
The 6sense Revenue AI for Sales solution has a lot of prospecting power built right in, so it's no surprise that I'm frequently asked exactly how users can slice and dice our database. I've broken down the filtering capabilities available to BDRs, AEs, MOPs professionals and more by our packaging tiers. Please find the…