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6sense Strategy for Microsoft DSP Transition
Hi Rev Heads! Last week, Microsoft announced plans to shut down its Microsoft Invest DSP, which provides programmatic ad buying, audience targeting, and analytics services, by February 2026. 6sense has a proactive strategy in place, and there will be no disruption to your advertising campaigns or the value you receive from…
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FAQ: Retargeting Campaigns
About Visitor Retargeting Campaigns What are visitor retargeting campaigns? Visitor retargeting campaigns target individual visitors to your site with unique re-engagement campaigns. You can filter by domain or selected webpages and additionally target by selected segment. When should I run these campaigns? We highly…
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Putting Contextual Targeting in Context
During my recent display campaign engagements with 6sense customers, some of the most asked questions revolve around Contextual Targeting. Although contextual targeting has been used in the digital advertising space for some time, it is a new display capability for the 6sense Platform and as a concept for ABX overall.…
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What certifications does 6sense offer?
As of 2/26/24 we offer FOUR types of certifications: Fundamentals of Next-Gen Marketing This certification is focused on the strategies of Account Based Marketing (ABM) and is applicable to any marketer (or seller, for that matter!) It is based solely on the content of the book No Forms. No Spam. No Cold Calls. WHO can get…
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Canva for Ad Design:
Hi RevCity Community, I'm having trouble with Canva when designing banner ads. They look fine in Canva, but they often become blurry after download, even at larger pixel sizes. I'm wondering if other Canva users have found ways to prevent this blurriness. I'm also open to suggestions for alternative design tools or…
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LinkedIn + 6sense Reporting
How to you best leverage LinkedIn reporting in 6sense?
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6sense Segments for Google Ads
As B2B marketers, you understand the value of precise audience targeting in Google Ads, and as of May, 6sense offers a powerful tool to help you achieve that. I’m excited to highlight our new product that empowers marketers to easily, effectively, and affordably engage buyers with digital advertising: 6sense Segments for…
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Pause a 6sense ad campaign
Hi All, How can we pause an ongoing 6sense ad campaign?
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🚨 NEW 6sense Certifications
Have you heard? Our team has been busy creating three new certifications for you and your team to utilize. 🙌 Introducing: 6sense Digital Advertising Certification, Next-Gen Sales and 6sense Administration Certification. You can find all the information you need on our new certifications here. Once you complete a…
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Understanding 6sense’s Global Advertising Availability
When it comes to global advertising, reaching the right audiences is everything. With 6sense, you’ve got access to ad inventory all around the world, making it easier to scale your campaigns wherever you need them. Whether you’re going for a regional promotion or a full-on global rollout, knowing what’s available in each…
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Ad Types Explained
6sense supports five different ad types: Banner ads Animated HTML5 ads Dynamic HTML5 ads Native ads Video ads Which ad(s) you should run depends on campaign objective, creative bandwidth, and other factors. You can find more on each ad type -- including examples -- here or by clicking any of the links above.
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Advertising: Sunsetting User VTR metric
Hey RevCity! As of today (Jan 15), the 6sense Advertising team has removed the user-level view-through rate view-through metric from the platform. The reliability of these metrics at the user-level will decline as the 3rd party cookie pool continues to shrink. Moving forward, we recommend using the account-level metrics…
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Account intent with ad clicks
When you run ads, you can see what accounts are clicking on our ad to go to our website. I can click on each individual account to see what their intent is, but I have to manually click on each. Is there a way to group accounts with higher intent in a mass way vs clicking on each individual account?
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Question about "impact rate"
Hi there- I am trying to determine the impact rate for a highly targeted, short-lived display ad campaign that we recently concluded. Based on the numbers shown in the attached screenshot, would the impact rate be 0.66% or 66%? I'm just not sure if I'm supposed to multiply impact rate by 100 or not. 0.66% seems awful low.…
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📚How Dremio Boosted Google Ads Pipeline by 90% with 6sense Integration
A large part of Dremio's growth strategy involves 6sense and search engine marketing. While Dremio was driving leads through Google ads, they weren't converting to pipeline to justify the level of spend. @Jim_Lionhurst shares in our latest case study how his organization supported Dremio in integrating 6sense with Google…
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Why Integrating 6sense with Google Analytics and Google Ads is Crucial (and How to Do It)
Hey RevHeads! We have a great new resource I wanted to share with you - Why Integrating 6sense with Google Analytics and Google Ads is Crucial (and How to Do It). By combining 6sense’s account-based insights with Google’s tools, you can pinpoint high-value accounts, track their behavior on your site, and use that intel to…
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Looking to become an ABM Expert? It's time to level up!
If you're looking to level up your account-based marketing game, look no further than the Level Up: ABM 101 webinar series! You can now watch all eight levels on-demand. Each session link below contains the webinar recording, slides, and helpful resources. Explore Level 1 (Part 1): Why Go Account-Based? featuring 6sense’s…
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Graphic Swap
Hi everyone! I was hoping to get some insights on what everyone does with swapping out their graphics in a campaign. Do you keep the same graphics for a full quarter? Do you swap them out every few weeks? Do you hit a specific metric before swapping? Would love to get some other options to see how my team can spruce things…
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Advertising Performance Trend Report now available
Hey, RevCity! We’re excited to share a new enhancement to our Ads reporting capabilities. Released this week, you can access the Performance Trend Report through the Advertising home page or Reports tab. Easy-to-use filters and data visualization now make it easy for you to slice campaign performance and reveal insights to…