Advertising

Majority of accounts in segment are not in market
Hey there RevCity! Piecing together a campaign and the Target Account List we manually-uploaded from our market intelligence platform seems to be mostly in the Target stage. I'm looking into creating an awareness, campaign to drive those accounts into market and wondering if there are any best practices you could share. As…
Why did my LinkedIn campaign reach more accounts than I anticipated?
That's a question we hear often from 6sense customers. Asked differently: "Why am I seeing accounts being reached on LinkedIn that are NOT in the segment I synced?" By default, LinkedIn has a campaign setting called "Audience Expansion" which allows for more accounts than anticipated to be reached. The solution is to…
Good news, the cookie-free future for advertising is already here
Over the past few weeks, my news and social feeds have been filled with speculations and various POVs about Google finally taking steps to phase out third-party cookies in Chrome, initially set to impact 1% of its browser's users with a full phaseout planned for the second half of 2024. Whether or not you believe Google…
Are You a Recently Certified 6sense Digital Advertiser?
🥂 Woohoo! We’re so proud of you. We hope the certification inspires you to share your new-found knowledge with your team and level up your ABX campaign strategy execution. Be sure to share your success with us and your 6sense peers! We’ll kick things off by adding a digital badge to your RevCity profile and 200 points to…
6sense Digital Advertising Certification is now LIVE!
We’re excited to announce that registration for the Digital Advertising Certification is NOW OPEN as of January 31, 2024! The 6sense Digital Advertising certification teaches marketers how to leverage 6sense capabilities and the principles introduced in Latané Conant’s best-selling book, No Forms. No Spam. No Cold Calls.…
🎥 [6sense for 6sense] How we run digital campaigns
Hi, Kyle Dugan here from the 6sense marketing team. In this video I walk you through how I use 6sense to drive our own advertising campaigns on 6sense and LinkedIn. I also discuss how to view segment traffic in Google Analytics and some of the ways we measure success.
Ad Creative Review to Boost ROI (December 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
🎥 Ivanti Drives Engagement and Increases Win Rates by 154% with 6sense
With nearly 40,000 customers and 80 products in their portfolio, Ivanti has established itself as an IT software leader since 1995. Some of Ivanti’s most impactful growth has come from acquisitions, which have resulted in growing pains around merging customer data. Learn how Ivanti uses 6sense intent data and account…
How 6sense is Using Gen AI to Level-Up Advertising Design
The use of gen AI in graphic design has come a remarkably long way in just a few short years. Once seen mostly as curiosities, tools like DALL-E and Midjourney are today being leveraged by leading creative professionals to craft sophisticated designs. In advertising, the impact of these tools will be (and, to an extent,…
The Digital Advertising Metrics You SHOULD Care About
Before we begin, have you integrated 6sense and Google Analytics 4 yet? If not, do it NOW. You’ll thank me later. With that out of the way, far too often we hear concerns around advertising performance for reasons like; “We are not seeing form fills”, “clickthrough rates are low” or “it doesn’t work in EMEA”. The challenge…
Digital Advertising Manager - Ads Wizard? Join our team!
Hi RevCity folks, Insperity is looking for some talented people to join our digital team. We're seeking a dedicated digital advertising manager to help strategize and create efficiencies in our ad buying. Take a look at the job listing below and please share it if you know anyone who fits the profile.…
Advertising to in-opp accounts
Some companies, especially where marketing and sales teams don't vibe, have this notion: marketing stops once sales starts its magic. This essentially means they only use their marketing bucks to generate MQAs. And once a sales rep jumps into the conversation with a potential customer, marketing pulls back on the ads.…
Need help specifically measuring the impact of 6sense advertising
We've been running 6sense ads suboptimally for the past few months, and I recently hired an offshore agency to get very specific and test and learn into higher-converting campaigns. They just started campaigns Sept. 11 so we're waiting to see results. However, I have a bigger issue. I need a way to see how the whole group…
Share Your Ads for Creative Feedback! (September 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
LinkedIn + 6sense Buying Stages
Best practices on layering in LinkedIn when running buying stage based display campaigns in 6sense? Let's assume you're pushing the same segments to LinkedIn so they are updating dynamically. Does it work better in a certain buying stage (generally)? Any tips on how to make 1+1 = 3? @Kyle Dugan what have you seen work here?
4 Revenue Plays for Google Ads
In May we launched 6sense Segments for Google Ads to help customers easily, effectively, and affordably engage buyers with digital advertising. The new product automates and streamlines the process of identifying, managing, and sending first-party contacts to Google Ads. By appending additional contact information such as…
Are LinkedIn Campaigns counted as “6sense Media Campaigns” on the dashboard?
Yes! Both 6sense Campaigns for LinkedIn and LinkedIn Segment Sync both roll into “6sense media campaigns” on the main dashboard.

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BLUEPRINT Series Session 4 | Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks
In this special edition of the BLUEPRINT webinar series, three experts from MHR, Portnox, and Orion will showcase how they’re turbocharging their multi-channel campaign strategy with 6sense’s Intelligent Workflows. They’ll share the secrets to scaling revenue campaigns, and will pull back the curtain on proven playbooks…

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