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6sense Digital Advertising Certification is now LIVE!
We’re excited to announce that registration for the Digital Advertising Certification is NOW OPEN as of January 31, 2024! The 6sense Digital Advertising certification teaches marketers how to leverage 6sense capabilities and the principles introduced in Latané Conant’s best-selling book, No Forms. No Spam. No Cold Calls.…
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🎥 [6sense for 6sense] How we run digital campaigns
Hi, Kyle Dugan here from the 6sense marketing team. In this video I walk you through how I use 6sense to drive our own advertising campaigns on 6sense and LinkedIn. I also discuss how to view segment traffic in Google Analytics and some of the ways we measure success.
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Ad Creative Review to Boost ROI (December 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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🎥 Ivanti Drives Engagement and Increases Win Rates by 154% with 6sense
With nearly 40,000 customers and 80 products in their portfolio, Ivanti has established itself as an IT software leader since 1995. Some of Ivanti’s most impactful growth has come from acquisitions, which have resulted in growing pains around merging customer data. Learn how Ivanti uses 6sense intent data and account…
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How 6sense is Using Gen AI to Level-Up Advertising Design
The use of gen AI in graphic design has come a remarkably long way in just a few short years. Once seen mostly as curiosities, tools like DALL-E and Midjourney are today being leveraged by leading creative professionals to craft sophisticated designs. In advertising, the impact of these tools will be (and, to an extent,…
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The Digital Advertising Metrics You SHOULD Care About
Before we begin, have you integrated 6sense and Google Analytics 4 yet? If not, do it NOW. You’ll thank me later. With that out of the way, far too often we hear concerns around advertising performance for reasons like; “We are not seeing form fills”, “clickthrough rates are low” or “it doesn’t work in EMEA”. The challenge…
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Digital Advertising Manager - Ads Wizard? Join our team!
Hi RevCity folks, Insperity is looking for some talented people to join our digital team. We're seeking a dedicated digital advertising manager to help strategize and create efficiencies in our ad buying. Take a look at the job listing below and please share it if you know anyone who fits the profile.…
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Advertising to in-opp accounts
Some companies, especially where marketing and sales teams don't vibe, have this notion: marketing stops once sales starts its magic. This essentially means they only use their marketing bucks to generate MQAs. And once a sales rep jumps into the conversation with a potential customer, marketing pulls back on the ads.…
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Need help specifically measuring the impact of 6sense advertising
We've been running 6sense ads suboptimally for the past few months, and I recently hired an offshore agency to get very specific and test and learn into higher-converting campaigns. They just started campaigns Sept. 11 so we're waiting to see results. However, I have a bigger issue. I need a way to see how the whole group…
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Share Your Ads for Creative Feedback! (September 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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LinkedIn + 6sense Buying Stages
Best practices on layering in LinkedIn when running buying stage based display campaigns in 6sense? Let's assume you're pushing the same segments to LinkedIn so they are updating dynamically. Does it work better in a certain buying stage (generally)? Any tips on how to make 1+1 = 3? @Kyle Dugan what have you seen work here?
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4 Revenue Plays for Google Ads
In May we launched 6sense Segments for Google Ads to help customers easily, effectively, and affordably engage buyers with digital advertising. The new product automates and streamlines the process of identifying, managing, and sending first-party contacts to Google Ads. By appending additional contact information such as…
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Are LinkedIn Campaigns counted as “6sense Media Campaigns” on the dashboard?
Yes! Both 6sense Campaigns for LinkedIn and LinkedIn Segment Sync both roll into “6sense media campaigns” on the main dashboard.
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Facebook Advertising Success
Hi everyone, I have a question about your success using 6Sense for Facebook. I know LinkedIn is much more powerful when it comes to their b2b targeting capabilities but curious if anyone has found success using Facebook. Looks like 6Sense is using People Data Labs as their contact data enrichment but I'm not familiar with…
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Outsourced Digital Advertising / Media buying agencies skilled in 6Sense?
Hi everyone, Does anyone use any external agencies to support their 6Sense advertising execution? Could anyone recommend any? (We're based in the UK but operate globally). Currently, my DG team is managing this themselves, however, it's not their primary skillset and I believe could be better managed if consolidated under…
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🎥 6th Street Live Recap & Recording - High ROI Ads [8/17/23]
On August 17th, @Nikki Gloudeman and the Creative Services team shared best practices on designing high ROI ads and answered great customer questions. Thank you all for joining us! Watch the session here 👇️ If you'd like an assessment of your current ad, please post them here. 🤓 Timestamps: 14:50- What leading indicators…
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How to use 6sense Campaigns for LinkedIn to test your favorite account segmentation strategies
In a recent post, we discussed some primary benefits of using 6sense Campaigns for LinkedIn, one of which is testing different account segmentation strategies. The idea here is to start with a small budget and look at performance before going all in on one segment. For instance, let's say you want to target 3 different…