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How to use 6sense Campaigns for LinkedIn to test your favorite account segmentation strategies
In a recent post, we discussed some primary benefits of using 6sense Campaigns for LinkedIn, one of which is testing different account segmentation strategies. The idea here is to start with a small budget and look at performance before going all in on one segment. For instance, let's say you want to target 3 different…
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Advertising campaigns reporting - analyzing and reporting on display ads
After testing multiple reporting formats, this is how we're doing right now. We export the data from 6sense and create pivot tables (the old-fashioned way). We start by looking at the campaign level - an overview of the campaigns' performance. And then, look at the ad level, which asset, creative, and ad size is performing…
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Driving traffic to blogs/content?
Hi all - I'm curious where the trends of success are for top of funnel ads (Awareness/Consideration). Are people leaning toward using specific pieces of content like blogs or videos, using value props that appeal to that top of funnel (i.e. acknowledging the problem their facing), or a combination of both? I've usually…
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Account Analytics Benchmarks
Hello everyone, Has anyone developed benchmarks for Account Analytics within Advertising for 1:Few or 1:Many campaigns? Thanks!
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Linkedin Conversation Ad Campaign
Wanted to share a campaign that we’ve seen a lot of success with internally leveraging Linkedin Conversation Ads to put the AE in front of the buyer on a different channel. For this campaign we targeted ABM Managers, ABM Directors, Demand Gen Managers, Marketing Managers, Marketing VPs, Sales Managers, Sales Directors, and…
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Measuring impact from display ads
I have a hypothesis (that I can’t figure out how to prove) that display ads, though they don’t bring direct conversions, provide a ‘lift’ to other marketing channels like inbound and direct traffic. Have any customers here (or your internal marketing team) had any success showing the lift that display ads provide to…
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🎥 6th Street Live Recap & Recording - Advertising [4/20/23]
Hi RevHeads! Thank you to everyone who attended our first-ever 6th Street Live conversation on April 20, 2023. We had a great turnout and discussed all things 6sense advertising with Kyle Dugan (@Kyle Dugan), Director of Digital Marketing at 6sense. The recording is below along with a handy timestamp guide to find what…
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6th Street Live - Monthly Webinar with 6sense Marketing Team
Hi RevHeads 🤘 I'm thrilled to announce 6th Street Live, our new monthly AMA-style format for 6sense customers and senior members of 6sense's marketing team. We'll dive into real-life examples and your questions on how we use our platform to bring back to your own organization. At these interactive working sessions, we’ll…
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New Feature: Viewability Reporting & Targeting
Hey, everyone. The Ads team is pleased to announce the availability of our newest advertising feature, Viewability Reporting and Targeting. First, a dry but useful definition for those new to the concept of viewability: an advertising impression is considered viewable when it appears in a user’s viewport for enough time to…
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6sense advertising: How to split my budget based on region?
Context: I have multiple personas for which I run multiple asset types per stage. So for Persona 1, for BOFU, I have 3 campaigns, and each campaign represents a different asset type (white paper, webinar, etc.). For MOFU I have 4 campaigns, and for TOFU I have 5 campaigns. Goal: I have a budget per region, for example for…
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PLG Marketing Strategy - feedback? ideas?
Hey all, We're looking for customer feedback from those who offer PLG and how you are incorporating those into your buying stage based marketing motions. For example, are you targeting Decision/Purchase accounts? Are you focusing Consideration and retargeting those accounts that viewed the CTA but did not commit (i.e. land…
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🎥 Customer Story Hour recap ft Blue Voyant - sales alerts, display ads, Salesforce integration
The March 2023 Customer Story Hour featured Austin Martin, ABM Director at BlueVoyant, LLC. Austin dove deep into his 6sense experience, with topics including: Account and lead scoring Account history Engagement alerts to sellers Display advertising Reporting Salesforce account creation, enrichment, and tagging Watch the…
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Advertising Best Practices
Boost engagement with these 6sense advertising best practices. How to Craft a Winning Ad: AB Testing + Ad Sizes Copy CTA Visuals Animation For further assistance including paid assistance with ad consultation and/or ad production, reach out to our creative pros at creativeservices@6sense.com
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Has the preferred publishing list been worth it to you?
Has anyone tested this? Thank you!
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🎥 Advertising Creative Best Practices [Webinar Replay]
@Nikki Gloudeman, Sr. Manager, and Ashlee Finch (@ashleefinch), Designer, Creative Services at 6sense share best practices for boosting engagement with dynamic and compelling ads. Copy, CTA, visuals, and animation — they cover all the essentials. Learn how to: Demonstrate your value and generate excitement with dynamic,…
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6Sense Segments + LinkedIn Ads
Hi RevHeads (is that a thing?) We utilize the 6Sense segments by layering them with LinkedIn's job title targeting to display LinkedIn ads to the most relevant prospects. We are pretty niche, so the segments don't populate as many accounts as other companies, so we're pulling from a smaller audience pool. Although the…
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🎥 January 2023 Customer Town Hall: Advertising Viewability, Integrate, and more
On Wednesday, January 25 we talked about: Product updates: Viewability targeting and reporting for ad campaigns, plus A/B testing for Conversational Email Partner spotlight: Integrate Many news announcements! (We have a lot going on!) Always check the Events section here in RevCity to keep up with upcoming webinars,…
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How to use 6sense with Google Ads
Google Ads allows you to promote your products and services when and where people are searching for them. Google receives over 5.6 billion searches per day and over 59% of shoppers use Google to research a product or service before purchasing. Unfortunately, Google Ads provides few standalone capabilities for account-based…
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🎥 November 2022 Customer Town Hall: Product Update, Ad Services, Drift and more!
On November 30, 2022 we discussed the following topics at the Customer Town Hall: NEW! Creative Services: Do your ads need a creative and performance boost? Learn how our new in-house Creative Services offering can optimize your ad creative to improve display engagement and CTRs. Leveraging our Drift integration: gain deep…
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6sense Advertising Creative Services FAQ
Q: Why Creative Services? A: Many advertising clients see low engagement due to weak creatives and lack the in-house resources to deliver improvements. The Creative Services team is comprised of editors and designers experienced in designing engaging B2B ad creatives, helping customers realize maximum value from their…