Advertising

Linkedin Conversation Ad Campaign
Wanted to share a campaign that we’ve seen a lot of success with internally leveraging Linkedin Conversation Ads to put the AE in front of the buyer on a different channel. For this campaign we targeted ABM Managers, ABM Directors, Demand Gen Managers, Marketing Managers, Marketing VPs, Sales Managers, Sales Directors, and…
Measuring impact from display ads
I have a hypothesis (that I can’t figure out how to prove) that display ads, though they don’t bring direct conversions, provide a ‘lift’ to other marketing channels like inbound and direct traffic. Have any customers here (or your internal marketing team) had any success showing the lift that display ads provide to…
🎥 6th Street Live Recap & Recording - Advertising [4/20/23]
Hi RevHeads! Thank you to everyone who attended our first-ever 6th Street Live conversation on April 20, 2023. We had a great turnout and discussed all things 6sense advertising with Kyle Dugan (@Kyle Dugan), Director of Digital Marketing at 6sense. The recording is below along with a handy timestamp guide to find what…
6th Street Live - Monthly Webinar with 6sense Marketing Team
Hi RevHeads 🤘 I'm thrilled to announce 6th Street Live, our new monthly AMA-style format for 6sense customers and senior members of 6sense's marketing team. We'll dive into real-life examples and your questions on how we use our platform to bring back to your own organization. At these interactive working sessions, we’ll…
New Feature: Viewability Reporting & Targeting
Hey, everyone. The Ads team is pleased to announce the availability of our newest advertising feature, Viewability Reporting and Targeting. First, a dry but useful definition for those new to the concept of viewability: an advertising impression is considered viewable when it appears in a user’s viewport for enough time to…
6sense advertising: How to split my budget based on region?
Context: I have multiple personas for which I run multiple asset types per stage. So for Persona 1, for BOFU, I have 3 campaigns, and each campaign represents a different asset type (white paper, webinar, etc.). For MOFU I have 4 campaigns, and for TOFU I have 5 campaigns. Goal: I have a budget per region, for example for…
PLG Marketing Strategy - feedback? ideas?
Hey all, We're looking for customer feedback from those who offer PLG and how you are incorporating those into your buying stage based marketing motions. For example, are you targeting Decision/Purchase accounts? Are you focusing Consideration and retargeting those accounts that viewed the CTA but did not commit (i.e. land…
🎥 Customer Story Hour recap ft Blue Voyant - sales alerts, display ads, Salesforce integration
The March 2023 Customer Story Hour featured Austin Martin, ABM Director at BlueVoyant, LLC. Austin dove deep into his 6sense experience, with topics including: Account and lead scoring Account history Engagement alerts to sellers Display advertising Reporting Salesforce account creation, enrichment, and tagging Watch the…
Has the preferred publishing list been worth it to you?
Has anyone tested this? Thank you!
🎥 Advertising Creative Best Practices [Webinar Replay]
@Nikki Gloudeman, Sr. Manager, and Ashlee Finch (@ashleefinch), Designer, Creative Services at 6sense share best practices for boosting engagement with dynamic and compelling ads. Copy, CTA, visuals, and animation — they cover all the essentials. Learn how to: Demonstrate your value and generate excitement with dynamic,…
6Sense Segments + LinkedIn Ads
Hi RevHeads (is that a thing?) We utilize the 6Sense segments by layering them with LinkedIn's job title targeting to display LinkedIn ads to the most relevant prospects. We are pretty niche, so the segments don't populate as many accounts as other companies, so we're pulling from a smaller audience pool. Although the…
🎥 January 2023 Customer Town Hall: Advertising Viewability, Integrate, and more
On Wednesday, January 25 we talked about: Product updates: Viewability targeting and reporting for ad campaigns, plus A/B testing for Conversational Email Partner spotlight: Integrate Many news announcements! (We have a lot going on!) Always check the Events section here in RevCity to keep up with upcoming webinars,…
How to use 6sense with Google Ads
Google Ads allows you to promote your products and services when and where people are searching for them. Google receives over 5.6 billion searches per day and over 59% of shoppers use Google to research a product or service before purchasing. Unfortunately, Google Ads provides few standalone capabilities for account-based…
🎥 November 2022 Customer Town Hall: Product Update, Ad Services, Drift and more!
On November 30, 2022 we discussed the following topics at the Customer Town Hall: NEW! Creative Services: Do your ads need a creative and performance boost? Learn how our new in-house Creative Services offering can optimize your ad creative to improve display engagement and CTRs. Leveraging our Drift integration: gain deep…
6sense Advertising Creative Services FAQ
Q: Why Creative Services? A: Many advertising clients see low engagement due to weak creatives and lack the in-house resources to deliver improvements. The Creative Services team is comprised of editors and designers experienced in designing engaging B2B ad creatives, helping customers realize maximum value from their…
Campaign Setup FAQ: Part 2 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes, and UTM Parameters. Please click here for part 1, which covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting,…
Campaign Setup FAQ: Part 1 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting, and Frequency Cap. Please click here for part 2, which covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes,…
Syncing segments to Facebook ads
Has anybody had success with syncing segments to Facebook and running campaigns to a large enough audience? I have a segment synced to Facebook but it's Facebook is telling me that the audience reach is < 10

Upcoming Events

Meet Us at Adobe Summit… Then Cruise the Canals
Rev up your Adobe Summit experience with 6sense, April 20–22 in Las Vegas. From high-impact meetings to exclusive experiences, Club6 is your Havana-inspired hub for connection, conversation, and elevated hospitality throughout the week. There’s an opportunity for valuable rigor amid the relaxation: Use our GTM Maturity…
Join us at Forrester B2B Summit!
6sense is sponsoring Forrester B2B Summit in Phoenix April 26-29. And you guessed it, we're bring Club6 to the Arrogant Butcher on April 27th & 28th, just steps from the convention center! Club6 is your oasis away from the conference chaos. From high-impact meetings with 6sense SMEs to elevated hospitality, you'll enjoy an…
BLUEPRINT SERIES Session 10 | How OpenText Turned GTM Complexity into a Blueprint That Multiplies Revenue
Most GTM problems aren’t strategy problems. They’re execution problems. When business units operate in silos, the symptoms show up fast: overlapping campaigns, missed buyer signals, and a pipeline that consistently underperforms. Sound familiar? In this session, we’re pulling back the curtain on how OpenText built a GTM…
RevLabs Live - Smarter Selling with the 6sense Chrome Extension
The 6sense Chrome Extension is one of the fastest ways for sellers to access richer account insights right where they work — on LinkedIn, company websites, their CRM, and their SEP. In this session, our team will walk you through the key insights available in the extension, show you exactly how sellers bring it into their…

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