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Graphic Swap
Hi everyone! I was hoping to get some insights on what everyone does with swapping out their graphics in a campaign. Do you keep the same graphics for a full quarter? Do you swap them out every few weeks? Do you hit a specific metric before swapping? Would love to get some other options to see how my team can spruce things…
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Advertising Performance Trend Report now available
Hey, RevCity! We’re excited to share a new enhancement to our Ads reporting capabilities. Released this week, you can access the Performance Trend Report through the Advertising home page or Reports tab. Easy-to-use filters and data visualization now make it easy for you to slice campaign performance and reveal insights to…
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Display Advertising: Accounts Engaged Plummeting
Hi all, We recently updated the creative for our display ads, following best practices and guidelines but since that update, we've seen a precipitous drop in accounts engaged: What's rather curious to us is: Account reach is steady CTR and clicks are steady Spend has been steady I know accounts engaged is a composite…
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September 2024 Product Release Updates
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out the latest below: RAIM UPDATES New Segment Management Experience Deliver personalized experiences to your target audience more effectively by using the newly streamlined segments experience. Locate activations quickly, to…
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Drive GTM Alignment using 6sense's Account Temperature
Export account temperature to your CRM via Data Workflows Enrichment. Unlock the following use cases to further align your GTM teams to help drive predictive pipeline and revenue: Target cold accounts with brand awareness campaigns via 6sense Advertising Automate AI-driven outbound email campaigns using Conversational…
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My 6sense Advertising 2024 H1 Audit
Helloooooooooo RevHeads! I just received permission to share with all of you an audit I performed on our ads earlier in the year. Before I begin, I just want to note that this is a representation of what we ran during the timeframe - a baseline, if you will. Not every ad type or capability was fully utilized/assessed and…
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Hiring for a Head of Growth Marketing in San Francisco
Samba TV is seeking a dynamic B2B Head of Growth Marketing in SF to join our team and help drive sales revenue. The ideal candidate is an ABM-savvy performance marketing expert who has a proven record of helping sales teams exceed quotas by developing innovative strategies and leveraging cutting-edge technologies. This is…
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Ideas for Awareness Campaigns B2B
Hello RevCity, I am looking to test 6sense for awareness campaigns. I am thinking of using Awareness and Target stages and contextual campaigns. The main KPIs are impressions and reach. I would like to know what other folks have tried. What works well and what does not? Thanks in advance. Andrew
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Manager, Global Digital Advertising @ SolarWinds
The Manager of Global Digital Advertising works with internal campaigns, field and channel marketing, product marketing and our advertising agency on the development and execution of global brand & demand gen advertising including TV/Video, Digital, Social. In this role, you will own the global paid advertising plans. Your…
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FAQ: 6sense Digital Advertising Certification
Find answers to commonly asked questions about the 6sense Digital Advertising certification. Who can get certified? The certification is available to all 6sense customers with a 6sense platform login. How do I access the certification? The certification is available on 6sense Academy under Certifications (or click here). A…
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3rd Party Verification Tags for Display Campaigns
Does 6sense support 3rd party verification tags for display campaigns? IE. Google Campaign Manager or IAS (Integral Ad Science)? I've looked around for this quite a bit and found nothing. I've also posed this question to the AI gods (Perplexity + ChatGPT) and received conflicting answers.
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June 2024 Product Release Updates
Hi RevHeads! We're back at it with some exciting new product updates from this month's release. Check out the latest and greatest below: RAIM UPDATES Advertising Advertising Dashboard Our new Advertising Dashboard provides highlights, performance trends, account journeys, and other performance-related data to save time and…
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Which LinkedIn advertising feature is right for you? 6sense Segments vs 6sense Campaigns for LI
This week, we expanded our partnership with LinkedIn so now you can build, launch, and manage LinkedIn campaigns directly within the 6sense platform. This makes it easier for you to test and learn how 6sense dynamic segments can optimize your paid social channels. Not currently running LinkedIn advertising or just getting…
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Basic Segment Behavioral Analytics Question...
I have a basic question that no doubt I should know the answer to! In segment analytics, specifically behavioral analytics, there's an activity called "6sense Media Campaigns" — is this specific to only 6sense advertising, or does it also include other types of advertising run through 6sense, such as LinkedIn or Meta…
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Performance Marketing Manager needed!
The title says it all! We’re transforming the marketing here at Vertice and we need superstars to help. All the specs are below Looking for part time, freelancer at first with opportunity to scale up
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ABM/ABX Manager Role Five9
We are looking for an Account Based Marketing Manager to join our Digital Marketing team within the growing Marketing department. The role will be responsible for supporting the development, implementation, management, and measurement of ABM programs to generate and accelerate pipeline for global target accounts.
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Hiring: ABM Expert, remote
Looking for an ABM superstar to expand on what we've built. Fast paced environment with lots of potential to expand our ABM program and manage tooling. Check out the JD: