Advertising

Advertising: Distribution by job title, how can I see other job titles?
Hi everyone! We're currently running a 1:1 campaign, including advertising. When checking at the account performance we see distribution by job level and function. I'm wondering if and how I could see other job titles that are engaging? For instance I would also be interested in other CXOs reached/engaged
Pause 6sense Ads
Hi, I have created a 6sense campaign with four different ad groups. After some time, I have seen which Ads are performing better. I want to pause the worst-performing ads, but I don't know how to do it without deleting them. My concern is that if I delete them, I will lose the information on the Ads' performance. Does…
🎥 6th Street Live Recap & Recording - LinkedIn Ad Performance [2/22/24]
Thanks to @Adam Kaiser and @Eric Wittlake for an awesome and interactive session! If you have any follow up questions, please leave them below. 🤩 Timestamps: 20:16 How did you come up with this 6s for 6s list - Accounts that visited these pages? 21:45: Is your master list the static CSV to run against your dynamic segment…
6sense Segments for Google Ads - Use Case 1
Hi all, I wanted to highlight some exciting results from utilizing our new 6sense Segments to Google Ads integration. For a refresher on how this works, check out this article in the KB - https://support.6sense.com/knowledge-base/8899607551763-6sense-segments-for-google-ads-beta/. As many of you know, we released 6sense…
6Sense Display Ads + Hubspot Reporting
We are currently running 6Sense display ads and attempting to build out reporting within our Hubspot instance by using segment names to identify which ad an account has engaged with. To do so we have to take these three steps with our current set up. Build the Engaged segment for that particular ad campaign within Hubspot…
Stage-based Advertising KPIs
Display Campaign KPIs When it comes to benchmarking 6sense display advertising, it is recommended that you focus on building your own benchmarks based on your organization's unique market, spend strategy, brand power and content. Giving general benchmarks is difficult since strategic approaches vary and can be impacted by…
🎥 6 Things Every 6sense Customer Should Know: Omni-Channel Advertising (5 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Adam Kaiser.
Best Practices: Linkedin Campaigns
To ensure best-practice execution of 6sense-LinkedIn campaigns, there are several helpful tips and nuances to be aware of as you work across these two sophisticated platforms using the integration. [Also see this Knowledge Base article] User Access Management To access and manage LinkedIn syncs users will need to have the…
Executive vs Technical Buyer Content and Messaging
Hi Everyone, We are planning two separate content/ messaging campaigns for a pilot ABM program, but we've had some questions about differentiatiating between technical buyer and executive-level content at each stage of the buying process. Does anyone have any tips on the following: Types of Assets: What types of assets…
FAQ: 1:1 Campaigns
What are 1:1 campaigns? 1:1 campaigns target a single account rather than multiple accounts. As such, you will not typically be able to spend much on these campaigns or deliver a high volume of impressions, with the trade-off of garnering high-value clicks to support conversion efforts. When should I run these campaigns?…
LinkedIn Ad Objectives for ABM
I've been facing a recent challenge of determining the right ad objective for LinkedIn whet it comes to ABM programs. What ad objective(s) have you experienced the most success with? Brand awareness Website visits Lead Generation other? Our paid media expert is pushing for lead generation as this objective has typically…
Ad Creative Review to Boost ROI (January 2024)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
Google, LinkedIn, Meta...how will I ever choose??
Haven't you heard the good news Rev Heads?! As of Feb. 20th, our segment sync products - 6sense Segments for LinkedIn, Meta, and Google - have merged into one unified product: 6sense Segments for Search and Social. This means you can now use your 10 syncs across any channel of your choice, giving you more flexibility and…
Ad Creative Review to Boost ROI (February 2024)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
Executing Stage Based Campaigns
In the world of ABM, there are a variety of ways to ensure you engage accounts at the right time. What we'll discuss in this article is Stage Based Campaigns - this is one of my favorite topics to discuss with my customers as a CSM and is a strategy to ensure you maximize engagement in a repeatable way. Stage Based…
Live examples of display ads
Hi there, Is anyone able to please share some live examples of display ads on websites created through 6sense? I'm launching my first campaign soon and would like to see how much copy I should have within my graphics. Thanks!
Majority of accounts in segment are not in market
Hey there RevCity! Piecing together a campaign and the Target Account List we manually-uploaded from our market intelligence platform seems to be mostly in the Target stage. I'm looking into creating an awareness, campaign to drive those accounts into market and wondering if there are any best practices you could share. As…
Why did my LinkedIn campaign reach more accounts than I anticipated?
That's a question we hear often from 6sense customers. Asked differently: "Why am I seeing accounts being reached on LinkedIn that are NOT in the segment I synced?" By default, LinkedIn has a campaign setting called "Audience Expansion" which allows for more accounts than anticipated to be reached. The solution is to…
Good news, the cookie-free future for advertising is already here
Over the past few weeks, my news and social feeds have been filled with speculations and various POVs about Google finally taking steps to phase out third-party cookies in Chrome, initially set to impact 1% of its browser's users with a full phaseout planned for the second half of 2024. Whether or not you believe Google…
Are You a Recently Certified 6sense Digital Advertiser?
🥂 Woohoo! We’re so proud of you. We hope the certification inspires you to share your new-found knowledge with your team and level up your ABX campaign strategy execution. Be sure to share your success with us and your 6sense peers! We’ll kick things off by adding a digital badge to your RevCity profile and 200 points to…

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Join us on August 6th at 12 PM CT, where we’ll explore how to effectively measure the ROI of your display advertising programs using CRM Reports. Marketing teams are repeatedly asked to show their pipeline and revenue impact. In this session, you’ll learn how to report on marketing impact within your CRM, giving leadership…
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