Benchmarks for Ads

Robyn Hatfield
Robyn Hatfield Posts: 1 ✭
in All Discussions

We are trying to set benchmarks for ads within 6sense. It seems to be very different than benchmarks in other advertising platforms.

Does anyone have benchmarks they would be willing to share?

We are an EdTech company that sells software to Higher Education Institutions in the US.

Comments

  • Brandon McBride
    Brandon McBride Posts: 299 ✭✭✭✭✭✭

    Hey @Robyn Hatfield! We also sell a little bit into Higher Ed - specifically public universities. Here's a snapshot of what we're seeing.

    image.png

    300x250 and 728x90 are performing the best. I'm not worried too much about the influenced form fills because that really isn't the purpose of this particular campaign. The big thing I'm looking for when running ads through 6sense display is exposure - not lead gen - so I really want to see good numbers around new/increased engagement and view-through rates.

  • Marissa Dierlam
    Marissa Dierlam Posts: 7 ✭✭✭

    Different industry, but these have been our averages for about a year:

    CTR —> 0.10%
    CPC —> $15-16
    CPM —> $16-17
    Account engagement with our ads —> 25-30%

  • lgallardo
    lgallardo Posts: 92 6senser

    Hey team! You can find 6sense display KPIs and benchmarks on slides 3-6 of the attached deck.

    In general, the most important drivers of engagement are alignment between creative and audience and the quality of the ads themselves. The highest-performing ads leverage clear, non-technical copy and clean, eye-catching visuals to capture attention and convey the value prop. Our Creative Services team can help advise customers on ad copy, visuals, CTAs, and other elements that influence CTR rates. Please feel free to reach out to your CSM or email creativeservices@6sense.com to learn more!

    • And of course, please let me know if you have any follow-up questions!
    Display Advertising Deep Dive.pptx

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