Benchmarks for Ads

Robyn Hatfield
Robyn Hatfield Posts: 1 ✭
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We are trying to set benchmarks for ads within 6sense. It seems to be very different than benchmarks in other advertising platforms.

Does anyone have benchmarks they would be willing to share?

We are an EdTech company that sells software to Higher Education Institutions in the US.

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  • Brandon McBride
    Brandon McBride Posts: 295 ✭✭✭✭✭✭

    Hey @Robyn Hatfield! We also sell a little bit into Higher Ed - specifically public universities. Here's a snapshot of what we're seeing.

    image.png

    300x250 and 728x90 are performing the best. I'm not worried too much about the influenced form fills because that really isn't the purpose of this particular campaign. The big thing I'm looking for when running ads through 6sense display is exposure - not lead gen - so I really want to see good numbers around new/increased engagement and view-through rates.

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