LinkedIn Ad Creative Review

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Jordan Sudac
Jordan Sudac Posts: 3 ✭✭
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Hi there,

I am looking for feedback on my LinkedIn ads for a consideration campaign. This is the second phase of our campaign, and we are retargeting now on LinkedIn. We are targeting C-Suite level employees in Canada, excluding Quebec. Please find below three ad creatives. Any feedback on messaging and design would be much appreciated.

Offer A.png Offer B (1).png Offer B (2).png

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  • samata_b
    samata_b Posts: 5 ✭✭✭✭

    Hi @Jordan Sudac

    All 3 retargeting ads feature clear, value-driven messaging, strong CTAs, and visually appealing graphics. However, since the target audience is C-level executives, I would recommend experimenting with the following enhancements:

    1. Image-1
      • Make “Complimentary Equipment Assessment” more prominent by increasing its size or weight - since it’s your key hook. Improve visual flow by flipping layout — image on the left, text on the right.
      • Consider refining the CTA button to “Schedule My Free Assessment” for a more personal and actionable tone
    2. Image -2
      • Try replacing “Innovate Your Equipment” with something more ROI-focused CTA like “Recover Capital” or “Reclaim Hidden Value.”
      • Add a short, urgency-driven subline (e.g., “Don’t let value sit idle.”) to reinforce impact.
    3. Image-3
      • C-suite specific language – Use more strategic language like “idle assets” or “underutilized capital” instead of casual terms like “clutter.”
      • For a C-Suite audience — consider testing a more photorealistic version that still conveys the same idea.

    Hope this helps.
    Thanks/Samata

  • Jordan Sudac
    Jordan Sudac Posts: 3 ✭✭

    Thanks, Samantha!

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