Linkedin Conversation Ad Campaign

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Alexa Grossman
Alexa Grossman Posts: 8 6senser
edited April 2023 in All Discussions

Wanted to share a campaign that we’ve seen a lot of success with internally leveraging Linkedin Conversation Ads to put the AE in front of the buyer on a different channel. For this campaign we targeted ABM Managers, ABM Directors, Demand Gen Managers, Marketing Managers, Marketing VPs, Sales Managers, Sales Directors, and Sales VPs.

Our goals were to: 

  • Multi thread into accounts by reaching key marketing and sales personas
  • Target an AE’s territory with the goal of opening or accelerating opportunities
  • Offer value to prospects via high value assets and offering time to connect 1x1 

We plan to test a V2 of this campaign within the quarter targeting accounts in decision in purchase across the same personas. 

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Comments

  • Sarah Wylie
    Sarah Wylie Posts: 127 6senser

    Such a great campaign idea! Thanks for sharing @Alexa Grossman :)

  • Brandon McBride
    Brandon McBride Posts: 293 ✭✭✭✭✭✭

    I really need to check RevCity more often. I may just steal this idea from you - thanks @Alexa Grossman !

  • Brandon McBride
    Brandon McBride Posts: 293 ✭✭✭✭✭✭
    edited May 2023

    @Alexa Grossman, I'm back in the office post-holiday and came up with some questions while I was out. First - are you doing this dynamically? If so, is it a segment containing open ops sent over to LinkedIn? Or are you using a contact list downloaded from Salesforce and uploaded into LinkedIn?

    Deal acceleration is the one thing left on my Q2 goals that I haven't started yet, so this suggestion couldn't have come at a better time for us.

  • Alexa Grossman
    Alexa Grossman Posts: 8 6senser

    @Brandon McBride we used a contact list from SFDC, pushed that into a segment in 6sense, and then linked the 6sense campaign to Linkedin! I think this campaign is great for deal acceleration so perfect timing!

  • Brandon McBride
    Brandon McBride Posts: 293 ✭✭✭✭✭✭

    @Alexa Grossman Thank you! One last question: Did you have to set up one segment per AE? We have a limited number and most, if not all, are currently being used.

  • Alexa Grossman
    Alexa Grossman Posts: 8 6senser

    thats a really great question-- we have set it up both ways where we set up one segment per AE and have a few segments/campaigns running at once AND have also set it up where we create one segment and have all responses route to a subject matter expert or someone who can take the initial call and then loop in the AE if relevant for next steps!

  • Brandon McBride
    Brandon McBride Posts: 293 ✭✭✭✭✭✭

    I think due to minimum audience sizes we'll have to take that last route.

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