Live examples of display ads

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Sarah MacLellan
Sarah MacLellan Posts: 3 ✭✭
in All Discussions

Hi there,

Is anyone able to please share some live examples of display ads on websites created through 6sense? I'm launching my first campaign soon and would like to see how much copy I should have within my graphics.

Thanks!

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  • Heather Foeh
    Heather Foeh Posts: 113 6senser

    @Sarah MacLellan have we got a treat for you! Check out this post which also links to several past posts. Our Creative Design team looks at ads posted by RevCity members and comments on them. I think you'll get a ton of great tips by looking through these!

    Oh and one more post to check out with some awesome pointers.

  • Sarah MacLellan
    Sarah MacLellan Posts: 3 ✭✭

    Thank you @Heather Foeh I was also wondering if there are any images live on websites for me to see how they look once the display ads are launched?

  • Heather Foeh
    Heather Foeh Posts: 113 6senser

    Ahh got it @Sarah MacLellan. That might be hard to do because of filtering and parameters — people probably set up their campaigns to show to only certain segments and you may not be in that segment so even if you go to the URL you might not see the ad… 😥 Tagging a few people here who posted ads for review and might be able to help: @Jana_Marketing_Maven @Max.Edwards @charlotte.spangler @Nick Kuiper

  • Nick Kuiper
    Nick Kuiper Posts: 7 ✭✭✭✭

    @Sarah MacLellan what Heather is saying makes sense. Seeing your own ads in action is a rare sight unless you 1) target your own company 2) get someone from your target list to get you print screens. If there is a third option, I'd also be interested to know.

    What you can do is go through the list of websites your campaigns are displayed on and 'copy paste' your image onto a print screen of the website. If you want to show your team what it would look like 'in the wild'.

    To see those websites, click on a current campaign and scroll down to 'Distribution by Domain', when you're on the Performance tab. Some website examples are msn.com, theguardian.com, dailymail.co.uk, business insider, CNN business, CBS news.

    In case you don't have any campaigns yet, you can also go to the website examples above and 'copy paste' your ads onto a screenshot of those sites, wherever you see an ad on those websites that fit the Accepted Creative Dimensions: 160x600 300x250 300x600 320x480 320x50 728x90 768x1024 1024x768.

    Hope this helps!

  • Nikki Gloudeman
    Nikki Gloudeman Posts: 69 6senser

    Hi @Sarah MacLellan Great question. As Nick noted, there isn't a good way to show you your own ads in the wild. But we do have examples of how 6sense ads look on webpages, in various dimensions. Attaching some screenshots here.

    Also, re: your question on word count, note that we recommend 10 words max for heading copy and 15 words max for heading + subheading copy combined on non-leaderboards; and 10 words max for leaderboards. Attaching a best practices deck with more intel on this and other creative best practices as well.

    Let me know if you have any other questions!

    Advertising Creatives 101 .pptx
    Ad Placement Mockup 5 copy.png Ad Placement Mockup 3 copy.png Ad Placement Mockup 4 copy.png Ad Placement Mockup 1 copy.png


    Let me know if you have any other questions!

  • Sarah MacLellan
    Sarah MacLellan Posts: 3 ✭✭
    edited February 2024

    Thank you all so much @Heather Foeh @Nick Kuiper @Nikki Gloudeman all of this information is so helpful and I've saved the documents you've sent. Thanks again!

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