6sense Segments 101 — Resource Roundup

Lauren Triance-Haldane · June 2023

Segments are the foundation of the 6sense platform. The more you build, the more targeted your campaigns will be, allowing you to get maximum value from 6sense.

Here, we’ve rounded up key resources on segments that cover everything including why they’re so important, how to build them, and ways you can take action on them. This is your one-stop shop to become a 6sense segment expert!

What are segments and why do they matter?

Segments Overview — What they are, ways to build them and how to use them.
Foundational Segments You Should Set Up — These should be your “can’t live without” segments

How do I build a segment?

How to Build a Segment — A an overview
Creating a Segment from a Template — We've built six pre-defined segments in the platform based on common use cases.
Back to Basics — Step-by-step walk throughs of how to build some key segments:
- How to Build your ICP Segment — Taking it back to basics!
- How to Set up an Air Cover Segment — Because it's nice to lend a hand to your sales team!
- How to Create an In-Market ICP Segment — A step-by-step walk through of how to create one of your most impactful segment.
Go-To-Market (GTM) Segments — In addition to ICP, there are several important GTM segments that you can set up, which represent your team’s ownership areas and help you leverage funnel insights (if you have 6sense Predictive).

I’ve built some segments — now what?

Ways to Take Action on your Segments — Performance reports, alerts, display ad campaigns, oh my! The possibilities are endless, but these ideas will get you started.
Training in our Learning Academy — You can watch on demand, or sign up for an upcoming training on things such as Segments & Keywords, or Segment Performance.
Publishing Segment names in SFDC - here's how 6sense tackles it

Craig Reynolds · September 2023

This post is an amazing resource for Segments @Lauren Triance-Haldane! One additional Segment I feel may be helpful for customers to learn more about are Component Segments for Suppression, such as creating a Segment of Customers + Partners for exclusion using the "Accounts in Segment" filter option.

Sometimes using global exclusion rules may be too restrictive, and a great alternative to that is using a Suppression Segment! Maybe an idea for a 6sense Segments 201 discussion? 😊

Lauren Triance-Haldane · September 2023

Thanks Craig, I love this idea! As I gather resources for the Segments 201 post, I'll reach out to pick your brain more about Segments for suppression. Thanks for chiming in here 😀

Brandon McBride · September 2023

@Craig Reynolds Adding to that - we also have a segment for open opportunities that we sometimes use for suppression as well.

Lauren Triance-Haldane · September 2023

@Brandon McBride Love that! 💡 Will certainly include this hot tip in the next one, thank you.

Craig Reynolds · September 2023

@Brandon McBride that is great to hear you're doing that for open opportunities! In 6sense parlance, we call these Component Segments, as they represent a common facet of the business. Using Component Segments (as an exclusion) in conjunction with Segments that are centered around a particular GTM Sales team, along with company profiles & intent, helps yield a perfect audience for running something like a BOFU 'Act Now' play.