Advertising Performance Trend Report now available

Options
Raquel Lawrence
Raquel Lawrence Posts: 3 6senser
edited November 2023 in Product Updates

Hey, RevCity! We’re excited to share a new enhancement to our Ads reporting capabilities. Released this week, you can access the Performance Trend Report through the Advertising home page or Reports tab.  

Easy-to-use filters and data visualization now make it easy for you to slice campaign performance and reveal insights to quickly understand individual campaigns are performing at varying time intervals – daily, weekly, monthly, or quarterly.  

Check it out and let us know how you plan to use the report in your ad strategy!

Performance Trend Report.png

 

Tagged:

Comments

  • Kimberly Conklin
    Kimberly Conklin Posts: 472 6senser

    This is exciting! Thanks for sharing @Raquel Lawrence 🤩

  • Rachel Zerilla
    Rachel Zerilla Posts: 218 6senser

    BEAUTIFUL!!!! 😍

  • Marc Tröndle
    Marc Tröndle Posts: 1 ✭✭✭

    Awesome.

    The filter function is also very practical, for example you can filter through the folder structures by region, topic, etc. depending on the logic according to which the folder structure is organised.

    @Raquel Lawrence If the Influenced Pipeline could also be shown here, that would be amazing.

  • Krista.Bartley
    Krista.Bartley Posts: 2 ✭✭✭

    This report is fantastic! I've been waiting for this for some time!

    How can you select specific campaigns to analyze (NAM vs. EMEA)?

    Do you have recommendations for the two filters to gain fast insights? For instance, spend and impressions appear with similar trends as we would expect. But when you set spend and clicks and the spend decreases while clicks increase this can show a point in time where ad spend was being optimized and ads were receiving more engagement. Do you have examples or best practices to share that can help gain fast insights?

    As for future features, it would be awesome to be able to compare specific campaign performance in a visual way for faster insights. Currently, I download the reports and manually assess. It would be excellent to have these insights at our fingertips to quickly determine which campaigns are performing, which ones are not.

  • Jana_Marketing_Maven
    Jana_Marketing_Maven Posts: 81 ✭✭✭✭✭✭

    For me I find the data interesting but not really useful (yet). I desperately need to be able to look at:

    • One campaign at a time with a date filter applied (without having to move each one into a folder)
    • How a campaign is performing against a specific model (Product) - without that data it's hard to tell if the campaign is truly performing.

    Looking forward to the next iterations. Thanks.

  • Rachel Zerilla
    Rachel Zerilla Posts: 218 6senser

    @Jana_Marketing_Maven Great feedback! You should submit a feature request!

  • saraboostani
    saraboostani Posts: 318 6senser
    edited December 2023

    Great feedback on this thread!

  • wdonaldsona
    wdonaldsona Posts: 1 ✭✭✭
    edited January 2024

    Is there a future plan to include 6QAs into this graph? Our leading indicator north star will be 6QAs this year.

    Ideally, with increased spend we'd want to see an increase in 6QAs. I know 6QAs are not 100% attributed to paid campaigns, but it would be good to see that as spend increases, so does the production of 6QAs, so you know at least paid campaigns are driving engagement to the right accounts.  

    And then a step further is seeing an option to add pipeline and revenue generation, so we can look at efficiency. With this current graph, you can't understand a holistic view of paid efficiency. 

  • Rachel Zerilla
    Rachel Zerilla Posts: 218 6senser

    Tagging @Michael Walter for your question @wdonaldsona!

  • Michael Walter
    Michael Walter Posts: 1 6senser

    Thanks for the tag, Rachel! Nice to meet you @wdonaldsona! I'm the Marketing Insights product manager. This year, we plan to create independent dashboards to track 6QA creation and conversion over time. I would love to talk with you directly to make sure that what we're planning meets your needs. I'll be reaching out to you to find time to talk. Thank you!

  • kateherrmann
    kateherrmann Posts: 11 6senser

    @paruldubey this is the reporting feature we were chatting about!

Categories