How Tipalti Takes Sales Prospecting to the Next Level with 6sense📈💥
Grace Gagnon
Posts: 40 
in General
Five years ago, Peter Tarrant joined the Tipalti team as the first ABM hire. At the time, Tipalti's go-to-market strategy had three major blockers:
- Lack of information on target accounts
- A large target audience with unique needs
- Lean revenue team headcount
So, they brought on 6sense to fill in headcount gaps and leverage comprehensive data to automate personalized outreach.
With 6sense’s data and insights, the Tipalti team:
- saw a 57% increase in created opportunities and $635k of additional pipeline generated
- used keyword searches to customize messaging
- brought in over $250K in opportunities in one quarter through personalized display ads
- strengthened the connection across the revenue team
Questions? Drop 'em below! 👇️
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