Ability to Segment by Job Role?

tmmeyer

Hi!

We are planning an ABX Campaign and need to segment our audience by Job Role in order to deliver the right message to the different buying committee members.

We want to display different LinkedIn Ad creatives to contacts based on their Job Role. (Example: CEO vs. Line of Business leader)

Is there a way to filter for the Job Role within a 6sense Segment, leveraging 6sense's contact database, and not the data within our own database?

I do not see any filters for Contact-level information (outside of the MAP section) within the Segmentation module. Is Job Role criteria only available in the Campaign configurations within the 6sense platform?

Please help. 🙂 🏳️

Jonathan_Gay@6sense

Hi @tmmeyer !

Adding targeting criteria for Job Role would be configured within Linkedin Campaign builder. Once you sync your 6sense segment to Linkedin and create a campaign within Linkedin to target those accounts (documentation here), you can layer on additional audience attributes.

Click Audience Attributes then Job Experience, here you can add targeting by Job Function, Seniority, Title! This is leveraging the data Linkedin has based on users Linkedin profiles.

We do have a feature in beta that will allow you to create these Linkedin campaigns directly within 6sense platform. Please reach out to your CSM to learn more!

Rawan

@tmmeyer Also worth noting is that if you run display through the 6sense DSP you can add job level and seniority in your targeting - https://support.6sense.com/knowledge-base/360037628853-faq-campaign-targeting/.

tmmeyer

Thank you for confirming Jonathan_Gay@6sense & @Rawan! 🙌