Alignment, Insight, Action: How Lyra Health Achieved GTM Harmony with 6sense
Grace Gagnon
Posts: 66 
Staying ahead of the curve is crucial in B2B today. For Lyra Health, a leading workforce mental health care provider, the challenge was clear: bridge the gap between marketing and sales to create a unified, effective approach to customer engagement. 6sense became the catalyst to revolutionize Lyra’s go-to-market strategy.
We sat down with three key players in Lyra Health’s marketing and sales ecosystem to uncover the story behind this transformation:
- Brian Grady, Director of Demand Generation
- Kerry Fortman, Senior ABM Manager
- Harjot Singh, Director of Marketing Operations and Analytics
Check out the full conversations here!
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