Alignment, Insight, Action: How Lyra Health Achieved GTM Harmony with 6sense
Grace Gagnon
Posts: 66 
Staying ahead of the curve is crucial in B2B today. For Lyra Health, a leading workforce mental health care provider, the challenge was clear: bridge the gap between marketing and sales to create a unified, effective approach to customer engagement. 6sense became the catalyst to revolutionize Lyra’s go-to-market strategy.
We sat down with three key players in Lyra Health’s marketing and sales ecosystem to uncover the story behind this transformation:
- Brian Grady, Director of Demand Generation
- Kerry Fortman, Senior ABM Manager
- Harjot Singh, Director of Marketing Operations and Analytics
Check out the full conversations here!
0
Categories
- All Categories
- 1 Roadmap
- 1 Crossword
- 697 All Discussions
- 52 Product Updates
- 60 6th Street
- 12 Welcome
- 4 Administrator Certification
- 3 Sales Certification
- 10 Advertising Certification
- 10 Demand Gen Plays
- 17 Reporting HQ
- 31 Conversational Email
- 3 What is CE
- 8 Getting Started with CE
- 14 Thriving with CE
- 2 Conversation Starters
- 187 Job Board
- 34 General
- 11 Partner Place
- 176 Research Road
- Compensation Calculator
- 77 Sales
- 14 Pipeline Generation Tuesdays
- 20 BDR Block
- 11 SKO Supplies
- 7 Advice
- 2 Assets
- 20 Verticals
- 10 Manufacturing, Logistics & Supply Chain
- 8 Financial Services
- search-results
- 237 Events
- 12 6sense Quarterly Product Update
- 26 Customer Story Hour