RevCity September ’24 London User Group Event Recap

Scott Pearson

Missed the latest RevCity User Group event in London? Don’t worry, we’ve got you covered! Hosted by Gilroy at the stunning St. Dunstan venue, this second edition of the event brought together sales and marketing leaders from across 6sense’s community to share insights, campaign ideas, and strategies for maximising 6sense’s potential.

One of the key themes was aligning revenue teams from the start, with experts emphasising how cross-team collaboration between marketing, sales, and customer success is critical for long-term ABM success. Attendees also dove deep into the shift from ABM to ABX, prioritising customer experience across the entire buying journey—not just at lead generation. Plus, we explored the challenges of building trust through intent data and crafting outreach messaging that feels relevant without being too, well, "creepy."

For those looking to maximise 6sense's performance, there were valuable takeaways on 6QA workflows, proper configurations, and incentivising SDRs to fully embrace the platform.

Head over to the full recap here: 6sense RevCity Recap to catch up on all the tips, tricks, and actionable insights that’ll help drive your ABM strategies into 2025. 🌐

- Scott

brittany.meakin

Thanks for sharing Scott! I liked the discussion around supporting the revenue team's adoption of the SI tool as this is a reoccurring challenge I hear across our clients. See you at the next one! 😎