Best-in-Class Data: 6signal Graph for Account Identification

Allie Gollner

6sense includes industry-leading account identification capabilities via our patented 6signal Graph, which associates anonymous activity across devices, channels, and products to accounts to provide a complete view of anonymous account activity. 

The accuracy of 6signal is key, as match rates mean nothing unless you can accurately identify the right account exhibiting buyer behavior. 6signal not only enables you to understand which accounts are anonymously browsing your website (less than 3% of visitors fill out forms), but it also accurately matches anonymous intent signals on the broader B2B internet through 6sense’s native intent solution and is used to serve advertising through 6sense native DSP. 

In short, 6signal shows you when and where buyers are researching your category or products and your competitors, and helps you target and serve ads to the right buyers at the right time. 

6signal’s competitive coverage and accuracy has been validated by partners like Drift, Qualified, and PathFactory, which selected it to embed in their products after thorough evaluations. In one partner "match test," 6sense and competing vendors were given 14,000 known IP addresses. 6sense accurately matched 27% more to accounts than the nearest competitor. 

What does this mean for 6sense Customers? 

To hit your pipeline, revenue, and company growth goals, Revenue teams requires account identification technology to accurately capture buying signals. Additionally, the ability to act on these buying signals is foundational to your GTM motions, from account selection and segmentation strategy to personalization strategy and sales prioritization. This suite of capabilities helps you get into deals before your competition and convert buyers to closed revenue more quickly. 

Additional Resources

• Customer testimonial: Twilio - why 6sense data matters (60 seconds)
• Analysts validation: Ever wondered how much money is left on the table as a result of lost opportunities, inefficient sales prospecting, productivity shortfalls and guesswork? Boston Consulting Group recently published a white paper demonstrating that today’s B2B sales and marketing efforts produce a $2 trillion in lost revenue. 6sense solves for these challenges with a comprehensive solution that drives growth and efficiency across the revenue team.