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Our sales team is starting to get nervous around what the changes might look like, come July with the depreciation of third party cookies, for the quality and quantity of contacts we purchase from 6sense for outbounding within their 6QAs. And I find myself having long, sort of convoluted answers for the team, but I'd…
Hello 6Sense Community, How is everyone feeling about targeting with cookie depreciation getting closer and closer? What are some workarounds or strategies you're discussing? I'm still unclear on how this will impact intent or purchase stage when setting up audiences in 6Sense.
Over the past few weeks, my news and social feeds have been filled with speculations and various POVs about Google finally taking steps to phase out third-party cookies in Chrome, initially set to impact 1% of its browser's users with a full phaseout planned for the second half of 2024. Whether or not you believe Google…
This guide addresses frequently asked questions about potential impact on 6sense products and services due to changes in the privacy environment related to third-party cookies that could render third-party cookies obsolete. The changes in the privacy environment include (for example) Google’s announced proposal to develop…
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Introducing the second edition of the new BLUEPRINT webinar series: Beat the Competition: Build Takeout Campaigns That Convert! BLUEPRINT is a multi-webinar experience where your expert peers deliver an actionable blueprint for success on a crucial topic in every session. In session two on July 23 at 9 am PDT / 12 pm EDT /…