The most recent content from our members.
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
Leveraging AI-Driven Insights to Maximize Engagement and ROI Why Gifting in ABM?ABM strategies have evolved beyond digital engagement, with direct mailing and gifting programs becoming essential tools for creating memorable, personalized experiences for high-value accounts. However, marketers must ensure that their…
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Learn how to build an AI Email campaign from scratch. Hanna Martin and Laurel Dunlop will show you how to prep operationally and create an AI‑powered program step‑by‑step using a real campaign example. What you can expect: Learn the 3 “A” foundations of AI Email (Audience, Activation, Alignment), a framework you can apply…
Traditional handoffs break revenue engines. When marketing and sales operate in silos, you get friction, bloated pipelines, and revenue leakage at every stage. This session breaks down Impact Networking’s blueprint for building an integrated revenue system that works. Learn how to unify teams under one data model, leverage…
Rev up your Adobe Summit experience with 6sense, April 20–22 in Las Vegas. From high-impact meetings to exclusive experiences, Club6 is your Havana-inspired hub for connection, conversation, and elevated hospitality throughout the week. There’s an opportunity for valuable rigor amid the relaxation: Use our GTM Maturity…