Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
-
10 Best Practices For Engaging ABM Ads [6sense]
Hey, @Nikki Gloudeman from the 6sense Ad Ops team at 6sense here. Here’s a rundown of my talk from Inspire UK on 10 creative best practices to unlock engaging ABM ads (plus a bonus tip). 1. Choose the Right Ad Sizes Choose the right ad sizes to achieve both sizable reach and strong engagement. For example, the popular long…
-
Using Demand Generation Orchestration to Power Your Pipeline [6sense]
Hey, @Chris Dutton here from the 6sense Marketing Operations team! Here’s a quick summary of my talk from Inspire UK on how using demand generation orchestration, powered by AI and automation, will help you generate healthy pipeline. Use AI to Define ICP & TAM and Get Aligned Great ABM starts with the entire revenue team…
-
Ditch the Guesswork and Proceed with Confidence [Latane]
6sense Chief Market Officer @Latane Conant shared her rallying cry for revenue leaders to ditch traditional strategies and embrace the Age of Intelligence and proceed with confidence.
-
Beyond Boundaries: Growth Strategies for Conquering New Segments and Markets [6sense]
In this session at Inspire UK, 6sense's Paul Gilhooly shared strategies for successfully scaling success in sales teams. **** To view all Inspire UK sessions, click here. NOTE: To access all RevCity content and to comment on this post, please log in. If you have a 6sense license, use the "Sign in with 6sense" option when…
-
Pipeline from Target Accounts: The Sales and Marketing Tango [6sense]
In my session at Inspire UK I shared 6sense EMEA's playbook for pipeline creation from target accounts, from account selection through to execution and measurement. Learn my five-step process for collaborating with sales to create high-converting targeted campaigns. **** To view all Inspire UK sessions, click here. NOTE:…