Working smarter is something we all aim to achieve, but where do you start with your ABX strategy and rolling it on to your entire revenue org? For two-time customer @Amanda Wilson and @Mike Finnell, it starts with revenue team alignment and a common agreement that the biggest area of opportunity is the deals we’re not in.…
Learn how BeyondTrust, a 6sense customer since 2021, reimagined its demand generation function, focusing on marketing-sourced pipeline through high intent channels. Powered by 6sense’s technology and in partnership with B2B ABX agency ROI·DNA, BeyondTrust leveled up their revenue engine and gained confidence to invest in…