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Crawl, Walk, Ready-to-Run an ABM Strategy [Cora Systems]
@Laura Mattimoe here from Cora Systems' marketing team! Here’s a walkthrough of the session I did at Inspire UK with Susanne Kerins, covering Cora’s transition from a lead generation-focused approach to a true account-based marketing (ABM) strategy. Moving on from MQLs We came to the realisation that MQLs simply weren't…
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Intent + ABX: How to Plan Campaigns for Maximum Impact [6sense]
I shared this presentation at the Inspire UK event about how to plan and execute your GTM campaigns using intent data to achieve maximum account penetration. Enjoy! **** To view all Inspire UK sessions, click here. NOTE: To access all RevCity content and to comment on this post, please log in. If you have a 6sense license,…
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Check out these "How To" Guides based on the book "No Forms. No Spam. No Cold Calls."
The 6sense content team has been busy, busy, busy cranking out some amazing content on our blog! If you're keen to implement the concepts in Latané's book No Forms. No Spam. No Cold Calls. these blog posts are going to be right up your alley. Check 'em out: How to move past MQLs and implement customer-focused,…
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Time to Break-Up with Your ABM Program? - Drift [Breakthrough 22] 🎥
As we approach 2023, it’s a given that most of us have an ABM program. What’s up for debate is whether it’s effective and maximizes potential. What happens when your ABM program becomes too complicated, overwrought, and *gasp* disregarded? Like a toxic relationship – it’s time to make a clean break and confidently pursue a…
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Work Smarter, Not Harder: Revenue Team Alignment - Pyramid Analytics [Breakthrough 22] 🎥
Working smarter is something we all aim to achieve, but where do you start with your ABX strategy and rolling it on to your entire revenue org? For two-time customer @Amanda Wilson and @Mike Finnell, it starts with revenue team alignment and a common agreement that the biggest area of opportunity is the deals we’re not in.…