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Check out these "How To" Guides based on the book "No Forms. No Spam. No Cold Calls."
The 6sense content team has been busy, busy, busy cranking out some amazing content on our blog! If you're keen to implement the concepts in Latané's book No Forms. No Spam. No Cold Calls. these blog posts are going to be right up your alley. Check 'em out: How to move past MQLs and implement customer-focused,…
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Time to Break-Up with Your ABM Program? - Drift [Breakthrough 22] 🎥
As we approach 2023, it’s a given that most of us have an ABM program. What’s up for debate is whether it’s effective and maximizes potential. What happens when your ABM program becomes too complicated, overwrought, and *gasp* disregarded? Like a toxic relationship – it’s time to make a clean break and confidently pursue a…
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Work Smarter, Not Harder: Revenue Team Alignment - Pyramid Analytics [Breakthrough 22] 🎥
Working smarter is something we all aim to achieve, but where do you start with your ABX strategy and rolling it on to your entire revenue org? For two-time customer @Amanda Wilson and @Mike Finnell, it starts with revenue team alignment and a common agreement that the biggest area of opportunity is the deals we’re not in.…
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Doubling Down with Revenue AI Insights and the Right Agency Partner - ROI-DNA [Breakthrough 22] 🎥
Learn how BeyondTrust, a 6sense customer since 2021, reimagined its demand generation function, focusing on marketing-sourced pipeline through high intent channels. Powered by 6sense’s technology and in partnership with B2B ABX agency ROI·DNA, BeyondTrust leveled up their revenue engine and gained confidence to invest in…