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Metric(s) Monday: Connecting the Dots on How Measurement Pays
In recent weeks, we’ve learned that organizations that adopt an account-centric approach tend to exhibit stronger financial performance. Moreover, metrics centered around Account-Based Marketing (ABM) have a stronger association with better financial performance compared to traditional metrics like MQLs and leads (See this…
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Advertising to in-opp accounts
Some companies, especially where marketing and sales teams don't vibe, have this notion: marketing stops once sales starts its magic. This essentially means they only use their marketing bucks to generate MQAs. And once a sales rep jumps into the conversation with a potential customer, marketing pulls back on the ads.…
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Looking for an ABM Manager w/ 6sense Experience
We're (feathr.co) are a new 6sense customer (thanks Latane!) We're now looking to hire an ABM Manager that has 6sense experience to both own our ABM campaigns, but also be a key part of the adoption team for 6sense. Anyone know of any stellar mid-level marketing managers that have experience w/ both ABM + 6sense AND would…
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Metric Monday: The Gap Between Marketing Strategies and Incentive Structures
There’s a sizable gap between current marketing strategies and incentive structures for marketers. This contrast is particularly unfortunate because organizations that incorporate ABM-centric metrics into variable compensation models demonstrate improved financial performance. When companies include at least one…
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Metric Monday: The Gaps in ABM Strategy Assessment
While a significant portion of marketers we surveyed embrace ABM strategies, the deficiency in monitoring account-centric metrics hinders their ability to know what’s working. For example, fewer than 50% of organizations with ABM practices, do not measure whether they get opportunities, pipeline or revenue from those…
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ThreatConnect Decreases Sales Cycle Length by 37% Using 6sense
ThreatConnect, a cybersecurity platform, adopted 6sense to empower sales team members to identify accounts that were in-market for their solution. While refining ThreatConnect's account-based GTM strategy, 6sense also helped reduce sales cycle length by 37% for their highest value ICP accounts. @Arpine Babloyan, VP of…
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*UPCOMING 6sense Town Hall - 9/27/23
Hi Everyone, I'm super excited for the upcoming 6sense Town Hall taking place next Wednesday, September 27th! My name is Emily and I'm the Enterprise Marketing Manager for Sandler 😊 We officially launched 6sense in our organization back in May of this year and, since then, the insights and results have been game-changing…
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🎥 Customer Story Hour recap ft Five9 - launching ABX, integrations
6sense's September 2023 Customer Story Hour featured Five9's Jayashree Rajan, Senior VP of Global Marketing. The discussion included topics around: Why Five9 chose 6sense over other options Launching ABX with 6sense Piloting 6sense's B2B Contact Database (see more below) How 6sense functions within their tech stack…
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Penetrating a Focused Target Account List
At 6sense we talk a lot about how our predictive models allow you to run ABM at scale, prioritizing accounts across a wide ICP. But what if you’re looking to penetrate into a very focused set of target accounts? Well, in this scenario we still use our predictive Buying Stage and the same 5 step approach as outlined in…
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Marketing Operations Leader Seeking New Opportunities
Good morning! My name is Kasey Williams and am a Marketing Operations Manager. I unfortunately was laid off in July and am looking for my next opportunity. I came from a Cybersecurity company with a robust Marketing Tech stack, and a lot of 6sense focus. My team won Campaign of the Year at the 6sense conference last year!…
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Elisity Increases Open Opportunities by 30% with 6sense🔥
Elisity, a cloud-native security platform, came out of stealth in 2020. With 1,000% year-over-year growth, they're fast approaching Series B status. What's behind Elisity's supercharged growth trajectory? Market demand, strong product-market fit, and 6sense. Charlie Treadwell, CMO, says: We would have to buy a bunch of…
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How Tipalti Takes Sales Prospecting to the Next Level with 6sense📈💥
Five years ago, Peter Tarrant joined the Tipalti team as the first ABM hire. At the time, Tipalti's go-to-market strategy had three major blockers: Lack of information on target accounts A large target audience with unique needs Lean revenue team headcount So, they brought on 6sense to fill in headcount gaps and leverage…
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🎥 Customer Story Hour recap ft. FullStory & Calabrio - ABM strategy, partner marketing
Hey, Revheads! Our August 2023 Customer Story Hour featured top-notch marketing leaders. @Jen Leaver and @sarahsehgal from FullStory, and @Heidi Lear from Calabrio dove deep into their 6sense experience, with topics including: Challenges before 6sense The power of intent data in an ABM strategy How sales and marketing both…