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🎥 [6sense for 6sense] Account-Based Experience Plays
Hi 6sense Family! 👋 Courtney Smith here from the 6sense marketing team. Check-out this 19-minute video to see how we use 6sense segments to plan and execute our GTM strategy. I've also covered some great account-based experience plays we run internally at 6sense and how we measure success. Looking forward to connecting…
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Help Measuring Pipeline Impact for both Known and Unknown Contacts Engagement
B2B small SaaS software company here. We have the most basic version of 6sense (not Predictive). In order to justify the cost of 6sense to the C-Suite, I need to show the impact of our campaigns on the pipeline - not only at the account level but also down to the exact Contact. This is because we're still trying to gain…
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Akamai is hiring a Senior ABM Specialist - Fully Remote!
Do you know someone passionate about ABM strategy? Akamai is hiring! We are now proud winners of an award-winning platform. This role is fully remote. If you're interested, or know someone who is, please take a look and apply here: Senior Account Based Marketing Specialist - Remote.
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How to use 6sense to guide direct mail programs
Hey Revheads - I'm Paul on the ABX team and wanted to share a brief overview of how we use 6sense to structure our direct mail program to generate pipeline and influence sales cycles at 6sense. Building the right audience for your direct-mail program is a critical first step. At 6sense, we target "in-market" accounts who…
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Metric(s) Monday: Connecting the Dots on How Measurement Pays
In recent weeks, we’ve learned that organizations that adopt an account-centric approach tend to exhibit stronger financial performance. Moreover, metrics centered around Account-Based Marketing (ABM) have a stronger association with better financial performance compared to traditional metrics like MQLs and leads (See this…
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Advertising to in-opp accounts
Some companies, especially where marketing and sales teams don't vibe, have this notion: marketing stops once sales starts its magic. This essentially means they only use their marketing bucks to generate MQAs. And once a sales rep jumps into the conversation with a potential customer, marketing pulls back on the ads.…
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Looking for an ABM Manager w/ 6sense Experience
We're (feathr.co) are a new 6sense customer (thanks Latane!) We're now looking to hire an ABM Manager that has 6sense experience to both own our ABM campaigns, but also be a key part of the adoption team for 6sense. Anyone know of any stellar mid-level marketing managers that have experience w/ both ABM + 6sense AND would…
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Metric Monday: The Gap Between Marketing Strategies and Incentive Structures
There’s a sizable gap between current marketing strategies and incentive structures for marketers. This contrast is particularly unfortunate because organizations that incorporate ABM-centric metrics into variable compensation models demonstrate improved financial performance. When companies include at least one…
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Metric Monday: The Gaps in ABM Strategy Assessment
While a significant portion of marketers we surveyed embrace ABM strategies, the deficiency in monitoring account-centric metrics hinders their ability to know what’s working. For example, fewer than 50% of organizations with ABM practices, do not measure whether they get opportunities, pipeline or revenue from those…
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ThreatConnect Decreases Sales Cycle Length by 37% Using 6sense
ThreatConnect, a cybersecurity platform, adopted 6sense to empower sales team members to identify accounts that were in-market for their solution. While refining ThreatConnect's account-based GTM strategy, 6sense also helped reduce sales cycle length by 37% for their highest value ICP accounts. @Arpine Babloyan, VP of…
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*UPCOMING 6sense Town Hall - 9/27/23
Hi Everyone, I'm super excited for the upcoming 6sense Town Hall taking place next Wednesday, September 27th! My name is Emily and I'm the Enterprise Marketing Manager for Sandler 😊 We officially launched 6sense in our organization back in May of this year and, since then, the insights and results have been game-changing…
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🎥 Customer Story Hour recap ft Five9 - launching ABX, integrations
6sense's September 2023 Customer Story Hour featured Five9's Jayashree Rajan, Senior VP of Global Marketing. The discussion included topics around: Why Five9 chose 6sense over other options Launching ABX with 6sense Piloting 6sense's B2B Contact Database (see more below) How 6sense functions within their tech stack…
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Penetrating a Focused Target Account List
At 6sense we talk a lot about how our predictive models allow you to run ABM at scale, prioritizing accounts across a wide ICP. But what if you’re looking to penetrate into a very focused set of target accounts? Well, in this scenario we still use our predictive Buying Stage and the same 5 step approach as outlined in…