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🎥 6th Street Live Recap & Recording - Dashboards and Reporting [6/15/23]
On June 15, 2023 @Saima was the featured guest on 6th Street Live, addressing your questions about dashboards and reporting. (Huge congrats to you all - you really brought the great questions! 🔥) If you have additional questions, you can ask them here in the comments OR feel free to start a new Discussion in the "All…
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Automox Increases Closed-won Deals by 88% with 6sense
Automox, a leader in cloud-native IT operations, successfully launched an outbound ABM strategy with 6sense, which has produced 51% of closed-won deals at the company. In our latest case study, Laura Partyka, Sr. Manager of Account-based Marketing, and Maddie Regis, Account-based Marketing Manager, dive deep into how they…
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🎥 Customer Story Hour recap ft. Automox - ABM strategy, measuring success
Hey, Revheads! Our July 2023 Customer Story Hour featured Automox's Sr. Manager of Account-based Marketing, Laura Partyka. Laura dove deep into her 6sense experience, with topics like: How she's used 6sense throughout her career How Automox launched an outbound ABM strategy with 6sense How sellers and marketers use 6sense…
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Tell us about a recent B2B buying experience.
Click here to tell us what your B2B buying experience was like. $10 Uber Eats for participating, plus you'll be helping make the B2B world a better place! https://shorturl.at/egN57
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🎥 Operationalizing Your Account-Based Experience [webinar replay]
6sense's SVP of Revenue Analytics, @Saima Rashid shared her thoughts about how to truly operationalize an Account Based Experience (ABX) program in a webinar hosted by Pavilion. IMHO this webinar is GOLD! My favorite line, "Ideas are great, but we will win or lose as companies based on how well we execute." Here's a handy…
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Ability to Segment by Job Role?
Hi! We are planning an ABX Campaign and need to segment our audience by Job Role in order to deliver the right message to the different buying committee members. We want to display different LinkedIn Ad creatives to contacts based on their Job Role. (Example: CEO vs. Line of Business leader) Is there a way to filter for…
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🎥 Tee Up Contacts for In-Market Accounts (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! I've been hearing a lot of customers say that their Sales team isn't sure what to do with an in-market…
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🎥 Using the Right Segments to Fuel Your ABM Program (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! Back to Basics! People often ask me how I define Account-Based Marketing. Here's my reply: ABM is about…
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ABM 2023 Planning - ENT accounts for 1:many targeting
Hello, I know a lot of you are already having marketing strategy updates for 2023. In my organization we use 6sense as our hub for ABM, including 1:Many. We are a global organization, so our 1:many target list includes ~20K ENT & Upper-Commercial accounts worldwide. In 2023 my plan is to utilize PPC and Paid Media…
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6sense advertising: How to split my budget based on region?
Context: I have multiple personas for which I run multiple asset types per stage. So for Persona 1, for BOFU, I have 3 campaigns, and each campaign represents a different asset type (white paper, webinar, etc.). For MOFU I have 4 campaigns, and for TOFU I have 5 campaigns. Goal: I have a budget per region, for example for…
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Check out these "How To" Guides based on the book "No Forms. No Spam. No Cold Calls."
The 6sense content team has been busy, busy, busy cranking out some amazing content on our blog! If you're keen to implement the concepts in Latané's book No Forms. No Spam. No Cold Calls. these blog posts are going to be right up your alley. Check 'em out: How to move past MQLs and implement customer-focused,…
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6Sense Segments + LinkedIn Ads
Hi RevHeads (is that a thing?) We utilize the 6Sense segments by layering them with LinkedIn's job title targeting to display LinkedIn ads to the most relevant prospects. We are pretty niche, so the segments don't populate as many accounts as other companies, so we're pulling from a smaller audience pool. Although the…
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How to use 6sense with Google Ads
Google Ads allows you to promote your products and services when and where people are searching for them. Google receives over 5.6 billion searches per day and over 59% of shoppers use Google to research a product or service before purchasing. Unfortunately, Google Ads provides few standalone capabilities for account-based…