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Ditch the Guesswork and Proceed with Confidence [Latane]
6sense Chief Market Officer @Latane Conant shared her rallying cry for revenue leaders to ditch traditional strategies and embrace the Age of Intelligence and proceed with confidence.
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Pipeline from Target Accounts: The Sales and Marketing Tango [6sense]
In my session at Inspire UK I shared 6sense EMEA's playbook for pipeline creation from target accounts, from account selection through to execution and measurement. Learn my five-step process for collaborating with sales to create high-converting targeted campaigns. **** To view all Inspire UK sessions, click here. NOTE:…
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Crafting a Winning Event Strategy with the Art of Event Orchestration [6sense]
In this session at Inspire UK, @EJ Oelling and @Stefano Iacono shared tips for planning and executing successful events. **** To view all Inspire UK sessions, click here. NOTE: To access all RevCity content and to comment on this post, please log in. If you have a 6sense license, use the "Sign in with 6sense" option when…
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Solving the Attribution Riddle: Applying Lead-Based Attribution to ABM [Trend Micro]
Hey, I’m @Gary Verster, Marketing Operations Lead for Trend Micro in Europe – here’s a recap of my session on attribution at Inspire UK. Transitioning from lead-based to account-based marketing is a no-brainer. But people have always been at the heart of marketing automation and lead management. So, for us, the challenge…
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Crawl, Walk, Ready-to-Run an ABM Strategy [Cora Systems]
@Laura Mattimoe here from Cora Systems' marketing team! Here’s a walkthrough of the session I did at Inspire UK with Susanne Kerins, covering Cora’s transition from a lead generation-focused approach to a true account-based marketing (ABM) strategy. Moving on from MQLs We came to the realisation that MQLs simply weren't…
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Intent + ABX: How to Plan Campaigns for Maximum Impact [6sense]
I shared this presentation at the Inspire UK event about how to plan and execute your GTM campaigns using intent data to achieve maximum account penetration. Enjoy! **** To view all Inspire UK sessions, click here. NOTE: To access all RevCity content and to comment on this post, please log in. If you have a 6sense license,…
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Check out these "How To" Guides based on the book "No Forms. No Spam. No Cold Calls."
The 6sense content team has been busy, busy, busy cranking out some amazing content on our blog! If you're keen to implement the concepts in Latané's book No Forms. No Spam. No Cold Calls. these blog posts are going to be right up your alley. Check 'em out: How to move past MQLs and implement customer-focused,…
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Time to Break-Up with Your ABM Program? - Drift [Breakthrough 22] 🎥
As we approach 2023, it’s a given that most of us have an ABM program. What’s up for debate is whether it’s effective and maximizes potential. What happens when your ABM program becomes too complicated, overwrought, and *gasp* disregarded? Like a toxic relationship – it’s time to make a clean break and confidently pursue a…