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Senior Manager, Media & ABX Strategy
Job Description: https://job-boards.greenhouse.io/roidna/jobs/6574734 We are actively recruiting for a Senior Manager, Media & ABX Strategy role! Are you someone with a solid ABM/ABX media strategy background, who makes data-driven decisions, and who is eager to roll up your sleeves to support a team of exceptional…
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ABM Segments accessible in Sales Intelligence?
Does anyone know if it is possible to pull in accounts into sales intelligence that are part of a segment in the ABM platform? Or vice versa — can I reference a sales intelligence saved filter in the ABM platform via a segment? Unless I'm missing something, I'm not seeing the ability to do so. If that's the case, I'm a bit…
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🎥 6th Street Live: How I Built an Award-Winning 1-to-few ABM Campaign Using 6sense
In this webinar, our Sr. ABX Manager, @Chris Frampton, gave a behind-the-scenes look at how used 6sense Revenue Marketing and Sales Intelligence to build and execute an ABM campaign targeted at Tier 1 & 2 accounts. This campaign hit 131% of its pipeline target, so you'll want to check it out! Watch the recap.
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6sense Research and Sloane Staffing: ABM/X Benchmark Report – Share Your Voice
Hi everyone! We’re excited to share that 6sense Research is partnering with Sloane Staffing to create an ABM/X Industry Benchmark Report. This report will cover how ABM/X teams are structured, measured, hired, supported, and more. If you have an ABM/X motion, we’d love to hear from you! Share your perspective through an…
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How to Build a Winning ABM Team in 2025
Hi RevCity!! Cailyn here from Sloane Staffing, 6sense's exclusive talent partner. As we step into this year, we thought it would be helpful to share some insights on how to build a winning ABM team in 2025. Like most things in the B2B world, ABM is ever evolving and your account-based team might look a little different…
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Demand Marketing Strategist | Hybrid- Grand Rapids, MI or Denver, CO|
🚀 We're Hiring: Demand Marketing Strategist 🚀 Service Express is looking for a driven Demand Marketing Strategist to join our growing marketing team at a high growth global company! In this key role, you will own our 'one-to-many' go-to-market strategies, drive Marketo Email nurture execution, and lead full-funnel…
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Looking to become an ABM Expert? It's time to level up!
If you're looking to level up your account-based marketing game, look no further than the Level Up: ABM 101 webinar series! You can now watch all eight levels on-demand. Each session link below contains the webinar recording, slides, and helpful resources. Explore Level 1 (Part 1): Why Go Account-Based? featuring 6sense’s…
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What's In vs. What's Out in B2B Marketing for 2025: The Hard Truth
2025 is coming in hot, and let's be honest – some of your current marketing strategies are about to age like milk in the sun. Buyers are buying differently, and your strategies, waterfalls and playbooks from 2022 aren’t going to cut it anymore. We've just published our no-holds-barred guide to what's actually working in…
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Immediate need for a ROCK STAR ABM Manager @ Aptean Software
Aptean is seeking an experienced Account-Based Marketing (ABM) Manager to manage our North America ABM initiatives. As a key member of the Global ABM team, you will work closely with product marketing, regional marketing, marketing operations, lead desk, and the sales teams to target, attract and drive exceptional buyer…
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Looking for a Global ABM Rockstar to join my hyper growth demand generation team.
Happy New Year everyone 🥂 I am starting off the year in search of an ABM rockstar to join my team Cymulate. This is a global role that will own the execution of the ABM strategy across AMER, EMEA and APAC. The primary focus for this Global ABM Manager will be to activate our ABM GTM Strategy, implement 6Sense as our…
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Hiring: Account Based Marketing Program Manager at Block
Calling all ABM pros! Come join our growth marketing team at Block (Cash App | Afterpay). I'm hiring an ABM Program Manager to scale our global campaigns. If you or someone you know is interested, please reach out. 6sense expertise is a must - obviously!
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Rev up your RevEngine in 2025!
We always hear that Q4 is Sales' crunch time. But what about Marketing? Not only is it marketing's biggest quarter for execution - to seed Q1 pipeline and help accelerate and close Q4 pipeline - but it's also when marketing needs to assemble its strategy for the coming year. And of course, the past few years has had it's…
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📣Remote Demand Gen Manager @ Pearson Education
Hello RevHeads!!! I've got an exciting new role on my team leading our demand gen efforts for the K-12 market at Pearson! https://pearson.jobs/virtual-usa/demand-generation-manager-k-12-education/17F2FB14545C4B5A811C2840EE631BF1/job/
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Inverta | Clear Strategy, Executed Brilliantly
Inverta is a B2B growth agenccy that partners with revenue teams to develop, design and activate strategies that accelerate demand, pipeline and revenue. We meet marketing leaders at the intersection of strategy, technology, and execution. We deliver clear strategy, executed brilliantly for 6sense customers by providing…
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ABM 1:1 questions around target account to sales leadership?
What kind of questions around high-value account to ask Sales leaders to execute 1:1 campaign? And what are the best practices to lauch 1:1 ABM campaign for SaaS product? What is the best way to align with your sales leadership to achieve 1:1 ABM program success in acclerating deal?
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What is 6sense Technographic Data?
Are you a marketer or seller who is curious about 6sense’s technographic data? And if you’re not curious at all, you should be. Why? Because technographic data can provide some interesting insights for marketers and sellers alike. Here’s a short video that covers what is technographic data, sources 6sense uses to capture…
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ABM 1:1 questions around target account to sales leadership?
What kind of questions around high-value account to ask Sales leaders to execute 1:1 campaign? And what are the best practices to lauch 1:1 ABM campaign for SaaS product? What is the best way to align with your sales leadership to achieve 1:1 ABM program success in acclerating deal?
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ABX model - what is working for you?
Hey all - we're looking to expand our ABM program to ABX. Does anyone have any great resources or materials they can recommend? Is anyone finding success with their current model and willing to share a bit around it?
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Hot off the Press: The 6sense Governance Guide
👋 Hi Rev Heads! I wanted to share a helpful guide designed to help customers optimize the performance of their 6sense instance and predictive models. It includes administrative best practices, a checklist, and recommended frequencies for each task. Topics include: Segment management Segment audits Campaign audits Keyword &…
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Wednesday Wisdom: ABM KPIs are Underused and Overlooked, Thwarting Your Team’s Impact (and Value)
Happy Wednesday, everyone! Last year, @Kerry wrote this quick (3-min) but crucial read on key metrics that many marketing organizations neglect to measure. Specifically, he discussed the implications of measuring three KPIs and their underutilization. Marketing Contribution to Pipeline: While most ABM marketers use intent…