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Metric Monday: Ten Insights from the 2024 Account-Based Marketing Benchmark
Hi all, Last week we announced the publication of our 2024 Account-Based Marketing Benchmark. This benchmark combines data from two of our recent studies to provide an overview of how 1,332 B2B marketers are approaching a number of critical activities — from identifying and targeting potential buyers to measuring and…
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Metric Monday: Ten Insights from our 2024 Marketing Attribution and Contribution Benchmark
Hi everyone, Last week, we announced the publication of our 2024 B2B Marketing Attribution and Contribution Benchmark. We surveyed over 700 B2B marketers to ask them how their organizations asses their contribution to revenue production. Here are ten takeaways from the report: Account-Based Marketing is still on the rise,…
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🚀 6sense Inspire UK Attendees Don’t Miss Out - 6sense RevCity London User Group Event Next Week! 🚀
Attention London ABM Community & 6sense Inspire UK Attendees, this one is for you. Just a reminder that the 6sense RevCity London User Group Event is happening next week. Hosted by us (Gilroy) in partnership with 6sense, this is an unmissable evening where we’ll delve into "Predictive Buying Behaviour" and explore how AI…
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Available | Open to work | Marketing & ABM manager | Sustainability Marketing | Demand gen
Hi RevCity members! Having challenges with Marketing strategy, Sustainability marketing, ABM, Go-To-Market strategy or Demand gen? Contact me. My current assignment will end this month. I will be available for Interim/Freelance work in these categories: Sustainability marketing International marketing management /…
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Hiring: ABM Expert, remote
Looking for an ABM superstar to expand on what we've built. Fast paced environment with lots of potential to expand our ABM program and manage tooling. Check out the JD: https://nowsecure.applytojob.com/apply/Dp869hoo2L/Account-Based-Marketing-Manager?source=Our%20Career%20Page%20Widget
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Ask a 6sense BDR anything (May 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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🎥 Roadmap for Scaling Your ABM Strategy: Webinar Recap & Recording
This week @tucker.stoffers, Senior Director of Growth Marketing, and @Talmage Egan, Director of Demand Generation, from BILL discussed how they successfully built and scaled their Account-Based Marketing program. Listen in to hear them share their GTM playbooks, pro tips, and amazing results! Here's the recording:…
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How Marketing Ops at 6sense supports our Revenue Operating Model
Hi 👋 fellow Rev Heads!! At 6sense, our revenue operating model is the foundation for how we leverage our data, tech and process. We follow a 5-step approach to fully align our revenue team. It starts with (1) selecting the best accounts, and then (2) knowing about them. Next, it's important to (3) engage the right way with…
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OKRs for ABM
Hello Hello! 👋 Today marks the start of our new Fiscal Year, so I've got OKRs on my mind. When you shift your organization to an ABM motion it can be tough to know how to set up your OKRs/MBOs to properly measure yourself (or your team). Here are some recommendations to get you going in the right direction: Getting X% of…
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Maximise value from 6sense and your tech stack | Six & Flow | Teal 6sense Partner
Hey RevCity! We are Six & Flow, your strategic go-to-market agency, and we look forward to collaborating! We help businesses looking to scale revenue using 6sense and HubSpot. Our three pillar approach to growth focuses on strategy, data, and technology, placing your customer at the heart of operations, helping you…
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Hiring: Content Marketing Specialist
The Arbinger Institute is a fast-growing leadership development and culture transformation organization. The Content Marketing Specialist’s primary responsibility is to develop compelling content that enhances brand visibility, boosts conversion rates, and engages prospective buyers across the entire sales funnel. This…
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ROI·DNA, a B2B revenue acceleration agency, joins 6sense’s Partner Place
Hi, RevCity friends! Here at ROI·DNA, we are excited to be joining 6sense’s Partner Place as a teal agency partner. ROI·DNA is a full-service agency with a laser focus on revenue acceleration for our B2B clients. We have driven over $14B in revenue for leading tech innovators around the world. From crafting bespoke ABM…
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KBX Logistics Sees 318% More Pipeline in Just One Quarter with 6sense
KBX Logistics, a subsidiary of Koch Industries, has grown from a small cost-center mentality as a shipper to a top 10 player in the third-party logistics (3PL) industry. The full 6sense platform has helped further transcend KBX's growth, bringing in impressive results in just one quarter such as: 504% increase in average…
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Selecting Target Accounts for Sales
It’s been just over a year since we started planning our first “proper” EMEA ABM playbook for our target accounts - the birth of Tap Dancer (see post on Driving Revenue from Target Accounts). As we've just gone through an account refresh, I thought might be interesting to dig in a little to the first part of this process,…
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Ask a 6sense BDR anything (March 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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Five upcoming User Groups on the books
It's happening! We have our four five User Groups planned and on the books. 📍Austin, TX on 3/27 - REGISTER HERE (lmk if you'll also be there!) 📍Boston, MA on 3/28 - REGISTER HERE 📍Denver, CO on 4/3 - REGISTER HERE 📍San Diego, CA on 4/11 - REGISTER HERE 📍Philadelphia, PA on 4/25 - REGISTER HERE Confused about what a User…
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Healthcare Services company seeking a Senior Manager, Marketing & Sales Operations
Hi RevCity My company is seeking a Sales Operations and Marketing Senior Manager role. We invested in 6sense in late 2021 and have migrated our pipeline generation and marketing efforts to a ABM/ABX first strategy. The position is fully remote with no travel and is a US based position. Posting the job posting link for…
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Ask a 6sense BDR anything (Feb 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…