-
ABM for SMBs? You better believe it (BILL at Breakthrough)
I'm excited to be speaking at Breakthrough this year! @tucker.stoffers and I have a lot of cool examples of the ABM programs we've been running targeting SMB accounts. See you in Texas! 11/3/23 Follow up: The presentation can be found here.
-
Marketing Operations Leader Seeking New Opportunities
Good morning! My name is Kasey Williams and am a Marketing Operations Manager. I unfortunately was laid off in July and am looking for my next opportunity. I came from a Cybersecurity company with a robust Marketing Tech stack, and a lot of 6sense focus. My team won Campaign of the Year at the 6sense conference last year!…
-
Elisity Increases Open Opportunities by 30% with 6sense🔥
Elisity, a cloud-native security platform, came out of stealth in 2020. With 1,000% year-over-year growth, they're fast approaching Series B status. What's behind Elisity's supercharged growth trajectory? Market demand, strong product-market fit, and 6sense. Charlie Treadwell, CMO, says: We would have to buy a bunch of…
-
How Tipalti Takes Sales Prospecting to the Next Level with 6sense📈💥
Five years ago, Peter Tarrant joined the Tipalti team as the first ABM hire. At the time, Tipalti's go-to-market strategy had three major blockers: Lack of information on target accounts A large target audience with unique needs Lean revenue team headcount So, they brought on 6sense to fill in headcount gaps and leverage…
-
Ditch the Guesswork and Proceed with Confidence [Latane]
6sense Chief Market Officer @Latane Conant shared her rallying cry for revenue leaders to ditch traditional strategies and embrace the Age of Intelligence and proceed with confidence.
-
Pipeline from Target Accounts: The Sales and Marketing Tango [6sense]
In my session at Inspire UK I shared 6sense EMEA's playbook for pipeline creation from target accounts, from account selection through to execution and measurement. Learn my five-step process for collaborating with sales to create high-converting targeted campaigns. **** To view all Inspire UK sessions, click here. NOTE:…
-
Crafting a Winning Event Strategy with the Art of Event Orchestration [6sense]
In this session at Inspire UK, @EJ Oelling and @Stefano Iacono shared tips for planning and executing successful events. **** To view all Inspire UK sessions, click here. NOTE: To access all RevCity content and to comment on this post, please log in. If you have a 6sense license, use the "Sign in with 6sense" option when…
-
Solving the Attribution Riddle: Applying Lead-Based Attribution to ABM [Trend Micro]
Hey, I’m @Gary Verster, Marketing Operations Lead for Trend Micro in Europe – here’s a recap of my session on attribution at Inspire UK. Transitioning from lead-based to account-based marketing is a no-brainer. But people have always been at the heart of marketing automation and lead management. So, for us, the challenge…
-
Crawl, Walk, Ready-to-Run an ABM Strategy [Cora Systems]
@Laura Mattimoe here from Cora Systems' marketing team! Here’s a walkthrough of the session I did at Inspire UK with Susanne Kerins, covering Cora’s transition from a lead generation-focused approach to a true account-based marketing (ABM) strategy. Moving on from MQLs We came to the realisation that MQLs simply weren't…
-
Intent + ABX: How to Plan Campaigns for Maximum Impact [6sense]
I shared this presentation at the Inspire UK event about how to plan and execute your GTM campaigns using intent data to achieve maximum account penetration. Enjoy! **** To view all Inspire UK sessions, click here. NOTE: To access all RevCity content and to comment on this post, please log in. If you have a 6sense license,…