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Ask a 6sense BDR anything (Feb 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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Wednesday Wisdom: Some Buying Cycles Are Longer Than Others (and much longer than they need to be)
As this image attests, bigger deals have longer buying cycles. The thing is, we mostly want bigger deals, so as we try to make deals bigger we also extend decision timing. But, as it turns out, deal size is NOT the biggest driver of cycle length. Want to know what is? It is fascinating and will surprise you. It's also…
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🚀 2 New Opportunities @ Leading Ai Company 🚀 Enterprise ABM & Customer Marketing
The Dialpad Marketing team is looking to fill two roles that are critical to our continued growth and success. Dialpad is the leading Ai-Powered Customer Intelligence Platform with more than 30,000 customers driving impact across their organizations with real-time Ai insights. With initial funding and leadership from…
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Executing Stage Based Campaigns
In the world of ABM, there are a variety of ways to ensure you engage accounts at the right time. What we'll discuss in this article is Stage Based Campaigns - this is one of my favorite topics to discuss with my customers as a CSM and is a strategy to ensure you maximize engagement in a repeatable way. Stage Based…
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6sense Segments 101 — Resource Roundup
Segments are the foundation of the 6sense platform. The more you build, the more targeted your campaigns will be, allowing you to get maximum value from 6sense. Here, we’ve rounded up key resources on segments that cover everything including why they’re so important, how to build them, and ways you can take action on them.…
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Wednesday Wisdom: Aligning Metrics with Account-Centric Strategies (An Article)
Are you Doing One Thing and Measuring Another? Last year we surveyed nearly 400 B2B practitioners about their organizations’ go-to-market practices and their methods for understanding how those practices contribute to pipeline and revenue production. One of the eye-opening findings was that 78% of respondents employed an…
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🔥 Searching for a 6Sense savvy Global ABM Director to head up a new function! 🔥
I'm looking for a 6Sense savvy Global ABM Director to help me build the strategy and new ABM function in my global Demand Gen team. We're a B2B SaaS company, growing at ~20% yoY and I'm looking to level-up my team to continue our strong growth trajectory. Our MarTech stack is next level - you'll get to play with 6Sense,…
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🎥 How to Supercharge Your MQLs with 6sense
Optimizing MQLs through Behavioral Intent and Predictive Analytics There's lots to consider when you're looking to optimize your MQL scoring: firmographic targeting, behavioral intent, and predictive models etc. If you're looking to take your scoring model (that's maaaybe a few years old) and layer on some top notch 6sense…
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Wednesday Wisdom: Boost Financial Performance with ABM (An Article)
In our report Doing One Thing and Measuring Another, we found that organizations that adopt an account-centric approach tend to perform better financially. In this paper, The Impact of ABM and Measurement on Companies' Financial Performance, we examine additional factors specific to how and what an organization measures…
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How Hyland Leverages 6sense and 2X to Maximize ROI
Before implementing 6sense, Hyland lacked the intent data needed to create a highly-personalized account-based strategy. With the help of 2X, a Tier 1 6sense services partner, Hyland now uses 6sense to run a hyperpersonalized, omnichannel digital marketing engine that produces impressive results, such as a: 60% increase in…
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Resources to pitch account-based internally
Hey RevHeads! A customer of mine is looking for resources other 6sense customers have used to evangelize the 6sense account-based approach internally. Has anyone else been in their shoes and have a resource that really landed well with your internal colleagues that you'd be willing to please share? Thank you!
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🎥 Customer Story Hour recap ft. BILL - 6QAs, direct mail, selling to SMBs
Hey, RevHeads! Our November 2023 Customer Story Hour featured @Talmage Egan , Head of Demand Gen at BILL. Talmage shared his slides from Breakthrough and covered: Automating 6QAs and the Dark Funnel for scale Using the predictive model to target "strong fit" accounts with personalized, multi-channel campaigns Leveraging…
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🎥 [6sense for 6sense] Account-Based Experience Plays
Hi 6sense Family! 👋 Courtney Smith here from the 6sense marketing team. Check-out this 19-minute video to see how we use 6sense segments to plan and execute our GTM strategy. I've also covered some great account-based experience plays we run internally at 6sense and how we measure success. Looking forward to connecting…
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Help Measuring Pipeline Impact for both Known and Unknown Contacts Engagement
B2B small SaaS software company here. We have the most basic version of 6sense (not Predictive). In order to justify the cost of 6sense to the C-Suite, I need to show the impact of our campaigns on the pipeline - not only at the account level but also down to the exact Contact. This is because we're still trying to gain…
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Akamai is hiring a Senior ABM Specialist - Fully Remote!
Do you know someone passionate about ABM strategy? Akamai is hiring! We are now proud winners of an award-winning platform. This role is fully remote. If you're interested, or know someone who is, please take a look and apply here: Senior Account Based Marketing Specialist - Remote.
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How to use 6sense to guide direct mail programs
Hey Revheads - I'm Paul on the ABX team and wanted to share a brief overview of how we use 6sense to structure our direct mail program to generate pipeline and influence sales cycles at 6sense. Building the right audience for your direct-mail program is a critical first step. At 6sense, we target "in-market" accounts who…
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Metric(s) Monday: Connecting the Dots on How Measurement Pays
In recent weeks, we’ve learned that organizations that adopt an account-centric approach tend to exhibit stronger financial performance. Moreover, metrics centered around Account-Based Marketing (ABM) have a stronger association with better financial performance compared to traditional metrics like MQLs and leads (See this…
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Advertising to in-opp accounts
Some companies, especially where marketing and sales teams don't vibe, have this notion: marketing stops once sales starts its magic. This essentially means they only use their marketing bucks to generate MQAs. And once a sales rep jumps into the conversation with a potential customer, marketing pulls back on the ads.…