How 6sense and 2X Transformed Sandler's ABM Strategy from 0 to Revenue in Six Months

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Grace Gagnon
Grace Gagnon Posts: 66 6senser
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Sandler had invested in multiple technologies and had a world-class revenue team, but they needed to bring everything together with in-depth data to understand the customer journey.  

Therefore, Sandler implemented 6sense to orchestrate their ABM rollout, with support from 2X, a Tier 1 6sense Services Partner, to fill in headcount gaps.  

In just six months of using 6sense and 2X, Sandler saw:

  • a 30% increase in marketing-influenced pipeline
  • Over 80 deals accelerated in the pipeline
  • Over 300% increase in website engagement

@Emily Reggia, Sandler's Enterprise Marketing Manager says:

“I don’t have to get stuck in these weeds anymore. I don’t have to feel that we are strategizing alone or fighting to prove attribution. With 6sense, I can say yes to more ideas and try new tactics."

https://6sense.com/customer-stories/how-6sense-and-2x-transformed-sandlers-abm-strategy-from-0-to-revenue-in-six-months/
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  • saraboostani
    saraboostani Posts: 318 6senser

    Amazing!!🤩

  • Emily Reggia
    Emily Reggia Posts: 2 ✭✭✭

    HUGE shoutout to 6sense and 2X marketing for working with us in building this new engine 🙌

  • Rachel Zerilla
    Rachel Zerilla Posts: 218 6senser

    So exciting, @Emily Reggia !!!

  • Nick Sal
    Nick Sal Posts: 46 ✭✭✭✭✭

    When you work in partnerships + ecosystem-marketing, like I have for so many years, you live for those moments when your company + your partner can share a story about how you came together to help a joint customer in your community to succeed.  @2X would like to offer kudos to @Grace Gagnon and the 6sense Customer Marketing team for publishing a great story and to the Sandler marketing team, particularly @Emily Reggia , for sharing their journey with all of us!

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