LinkedIn campaign reporting in 6sense

Options
MIssy Jones
MIssy Jones Posts: 1 ✭✭✭
in All Discussions

We have LinkedIn campaigns for our EMEA region and they target multiple countries at a time. The efficiency of our campaigns and the cost/targeting wouldn't work if we split those campaigns to each individual country. Has anyone else found a good solution? How are you handling this so you can still utilize the orchestration and reporting in 6sense?

Comments

  • Brandon McBride
    Brandon McBride Posts: 293 ✭✭✭✭✭✭

    Unfortunately, we haven't. Our best solution has been to pick our top 2-3 countries and run individual campaigns to each of those.

  • sarah
    sarah Posts: 1 ✭✭✭

    I’m running into this same challenge for our LinkedIn ad campaigns across EMEA, APAC, and LAC. Has anyone found any other workarounds since this was originally posted?

    I really value the 6sense reporting for ad campaigns, but running single-country campaigns often isn’t feasible for us — not only from an efficiency standpoint, but also because it would fall below LinkedIn’s recommended audience size for optimal delivery and performance.

Categories