Best Practices for Email Nurtures
How are organizations leveraging 6Sense for email nurtures? Aside from messaging aligned to buying stages, how else can 6Sense be used for email nurtures to increase engagement?
What has worked well? What hasn't worked well?
Is there any qualification criteria that organizations are using for their nurture campaign such as a behavioral based trigger?
Comments
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Hey Zack! Here are a couple of email nurture examples some of our customers are creating!
X customer used 6s to generate a targeted segment to use for an email nurture play where they wanted to target low-engagement accounts. These are accounts that have NEVER opened an email before and have been sitting in their database for > 4 months. Completely dead list. The email program launched and traditionally they see a 1-2% open rate. This program to date has already shown a 450% increase with a 9.5% Open Rate!
X customer was looking to create nurture email campaigns based on low engagement grades. They easily created a segment within 6sense and filtered by contact engagement grade of High, Moderate, or Weak.
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We are also looking into creating nurtures based on keyword research by building Hubspot lists based on segments in 6sense
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