Metric Monday: Buying Experience Key Findings by Business Need

Hi all,

At the end of our 2024 Buyer Experience Report (starting on page 56), we’ve included numerous breakdowns of the data, one of which focuses on key stats by business need (e.g., whether the buyer was acquiring new business capabilities, renewing an existing solution, replacing capabilities, etc.).

While we’ll be publishing a blog dedicated to this table soon, for now, here are the numbers broken down by business need. Buyers seeking new business capabilities tend to evaluate one additional vendor compared to others. This, in turn, leads to larger buying teams, more interactions with vendors, and longer buying cycles. These buyers are also more likely to lean on the advice from hired analysts/consultants.

@Kerry